How To Communicate With Customers In Fashion Marketing Skills

Selling is beneficial.

The advantage is what happiness and interests can bring to the other side, which can help him reduce or avoid any trouble and pain.

1, customers will never buy because of clothing itself. Customers can buy the benefits that can be brought to him through this clothing or service.

2, three stream salesmen sell clothing (ingredients), first-class salesmen sell results (benefits);

3, for customers, customers only have to understand what benefits clothing can bring to themselves and avoid any trouble.

Therefore, a first-class salesperson will not focus on how much he can get, but will put them on the benefits that customers will get. When customers get real benefits through our clothes or services, customers will put money in our pockets, and we have to say thank you to us.

What are the customers thinking in the face to face sales process?

These six problems are not always asked by customers, but he thinks this subconsciously.

Let's take an example: when a customer sees you, he feels like this: I haven't seen this person. Why did he come to me with a smile? His subconscious mind is wondering who this person is. When you come to him and open your mouth, what do you think you want to talk to me? When you speak, he is thinking, what is it to me? If he is not good, he does not want to listen to it, because everyone has limited time, and he will choose to do something good for him.

When he thinks that your clothes are really good for him, he will think, have you cheated me? How can you prove that you are telling the truth? When you can prove that the benefits are really true, he will surely think that the clothing is really good. Will there be any better in other places, or will it be cheaper for others? When you can give him enough information to let him know the best way to buy it, he will surely think, can I buy it tomorrow and buy it next month? Can I buy it next month? Can I buy it next year?

Therefore, before visiting your customers, the salesperson will take himself as a customer, ask these questions, answer these questions once again, design the answers, and give sufficient reasons, and the customers will buy the best and most suitable one he thinks is best for himself.

Don't belittle your opponent:

1, you can depreciate your opponent.

There are certain sources of opposition to his opponent, for example, he is using his opponent's clothes, his friend is using it, or he thinks his opponent's clothes are good. If you degrade it means that he has no vision and is making mistakes, he will immediately resent it.

2, do not arbitrarily belittle you.

In particular, when competitors' market share or sales are good, how can they become your competitors because of how the other side really fails? Your unrealistic demeaning of competitors will only make customers feel that you can't trust them.

3, when it comes to opponents, they say others are bad. Customers will think you are guilty or have quality problems.

Take three of your own

Compare with the opponent's three weaknesses.

As the saying goes, goods are more than three, any clothing has its own advantages and disadvantages. When making clothing introductions, you should compare the three strong points of the past with the three weaknesses of the other. Even if the same grade of clothing is objectively compared with you, it will appear immediately.

The unique selling point is that we only have the unique advantage that we do not have the competitive partners. As everyone has a unique personality, any clothing has its own unique selling points. When introducing clothing, it highlights and emphasizes the importance of these unique selling points, which can increase the odds for sales success.