Camel Brand Marketing Highlights Professional Outdoor

In 2014, camel outdoor brand continued to maintain rapid growth. Compared with 2013, sales increased by about 30%. The main outdoor outfit clothing products were the king of the whole network sales, sales have broken millions, 2014 double eleven, camels outdoors won the first class outdoor category, this is the first 4 consecutive years. At present, camel households account for about 75% of sales under the outside channel, with more than 3800 brand terminals.

　 Brand marketing highlights professional outdoor

This year, camel outdoor continues to strengthen brand marketing, planning and organizing a series of activities:

1, launch the "camel's fierce treasure hunt" activities, and make deep interaction with consumers and outdoor enthusiasts under the close combination of online and offline. Online is a well developed outdoor adventure game, landing on the line to the second outdoor festival of camels, exploring the world's largest and deepest Yarlung Zangbo Grand Canyon, and recruiting in the 8264 forum, inviting outdoor enthusiasts to explore outdoor activities together. The event invited Pan Xiaoting, a cross border player, to help out with more outdoor attention and outdoor participation.

2, sponsored by the North Mountain Eagle community camel climbing team to reach 6621 meters of the lad winter peak. As a strategic partner of Beida Eagle Association, CAMEL camel sponsored a full range of professional outdoor equipment for climbing. Facts have proved that in the face of capricious harsh environment, camels, camel assault trousers, camel hiking shoes, camel mountaineering backpacks and a series of outdoor equipment have performed well, and won the unanimous praise from mountaineers of Shan Ying society, showing a good professional strength in this trip. At the same time, the camel also sent an employee to climb with the team.

3, we are committed to sponsoring China's top cross-country race: the Chinese cross-country rally, providing camels, assault shoes, hiking shoes, backpack tents and other camels products for the competition team, and have stood the test of thousands of kilometers of severe cross-country race. And with the major media in CCTV5 and other domestic competitions, we have continued to expose products and brands.

　　 Let more friends know camel

At the same time, camels outdoors also cooperate with well-known outdoor forums in China to provide funds and equipment support for outdoor sports enthusiasts.

1. Joint 8264 holds the 7 "CAMEL camel cross country vanguard". Camels recruit outdoor enthusiasts to organize outdoor cross-country activities in the 8264 forum, and provide fund and equipment support for the event teams. The event was enthusiastically supported by outdoor enthusiasts and further enhanced the influence and reputation of camels in the outer circle.

2. The camel outdoor club was set up and large camel outdoor activities were held in December. To encourage outdoor enthusiasts to take part in outdoor activities, camels have chosen a hiking route that is not too difficult. The event has attracted more than 300 people through the recruitment of 8264 outdoor activities and so on. It has greatly enhanced the outdoor appeal of camel brand.

3, the implementation of Luo Walker outdoor support project, through professional outdoor forum, micro-blog gathered nearly 100 outdoor people, to provide them with a total of 4 million camel outdoor equipment a year, to support their outdoor plans. In order to evaluate camel products in outdoor activities, camels will upgrade their products according to the evaluation report of Locke.

　　 environmental protection , public welfare Can not throw

Health, green and sunshine have always been synonymous with outdoor sports. In 2014, camel outdoor also made more efforts in environmental protection and public welfare.

1. CAMEL camel attaches great importance to the concept of environmental protection. In 2014, the camel launched a series of high-end Himalaya assault clothing, the Sympatex used is a very environmentally friendly top fabric, its fluoride free characteristics, whether it is production, application or waste disposal, incineration will not produce harmful substances, or even like PET plastic bottles to be used again.

2, in various types of sponsorship, camels have stressed the concept of outdoor environmental protection. Camel's strategic partner, the North Mountain Eagle's camel mountaineering team, this year's lad winter peak climbing program has achieved an environmentally friendly climbing mode of "zero tolerance" for garbage.

3, camels also actively promote urban public welfare, vigorously support urban public welfare activities, such as this year sponsored the "discovery of Guangzhou" outdoor exploration activities, this activity through the Guangzhou history, humanities, life, customs and other aspects of all aspects of deep excavation, to protect and inherit the Guangzhou local culture. Camels provide clothing, prizes, vehicles and other materials for volunteer activities and activities, and encourage more people to participate.

In 2015, the CAMEL camel will further strengthen its products, brand and marketing, increase research and development efforts in products, develop more professional outdoor products, enhance customer experience, upgrade the locker's plan and plan more outdoor activities, and urge more people to participate in outdoor activities and enjoy outdoor sports. In 2015, we will expand the field of mobile e-commerce in marketing, and make some innovations and attempts in the mobile internet field and business mode.