Green Box: Two Aspects Of Design Quality

In 2002, because Wu Fangfang thought she could not buy the right clothes for her children, she designed some children's clothes and shared them on the Internet. As a result, these designs were immediately concerned by brands in Japan and Taiwan and Hongkong, and came to seek cooperation. The green box studio was established since then. The main business of green box is to design OEM for children's clothing brands outside China.

　　 More than 10 years of development Green box The connotation of enterprises is "rich".

To say that the development of green box can be regarded as a rich course. In 2005, it became the sales champion of eBay children's clothing created by the earliest seller of eBay, and in the following year, it set up its first girl product brand: Miss de Mode, playing a leading role in the high-end girl market. All in all, the green box quickly developed the Miss de Mode franchisee, with the number reaching 147 in one year. In 2008, the green box officially entered Taobao mall, and it took less than a year to win the title of Taobao children's wear sales champion. Then in 2009, the first boy brand in the green box was "love". MIL boy was born in the same year, "Miss de Mode" and love. Manufacturing (MILboy) sales champion of separated boys and girls. This great achievement has attracted the full coverage of the financial times in Britain, and the green box has begun to win the attention of media and investors.

To enter Taobao mall, the green box won the China children's wear e-commerce sales champion in 2010, and won the top ten title of the annual global online business award. In September, the green box won the trust capital and DCM1.2 billion investment continuously, and began to enter the road of rapid development. In the same month, miss Jeanne (Miss de Mode) Deputy card. Baer (Jenny Bear) was announced.

No one has ever thought that a business from scratch will make such a great achievement in just a few years. In October 2011, the green box was awarded the top 50 DDT high tech and high growth China Fifth, and the top 500 in the Asia Pacific region were nineteenth. Since then, the green box has been named the world's most innovative 50 enterprises and organizations in the world by the famous American financial magazine "Fast Company", winning the best e-commerce Partner Award of Disney, and winning the title of the "ten growth benchmarking enterprises" issued by the Ministry of Commerce of China. "Company" In July of this year, the green box O2O project was launched.

　 Pursuit quality Brand development and brand development

The green box can develop so quickly. The most important thing is that the two aspects of design and quality are very advantageous. The brand concept of green box is "focus on design and quality and give the best to children", so they are so strict in quality and quality. A company that always focuses on children's body and inner growth as a mission is bound to succeed because they adhere to childlike innocence and embrace growth, and strive to become the world's top experts in children's products with a healthy mind.

Green box, children's products brand group, Disney's strategic partner in China, Fast Company, the US financial magazine, is known as "the founder of the next generation of Chinese fashion brands", and owns Miss de Mode. Manufacturing (MILboy), Masisi, and Minnie and Mickey, who are working with Disney. And other brand groups. 　

　　 Decent image, endorsement, brand commitment social responsibility

The brand image still needs the corresponding advertisement. The green box has done enough homework on the media advertisement. In 2011, the first box of green boxes was launched, and Zhang Fengxi, who was known as "little Zhou Libo", acted as the protagonist. Once the advertisement was broadcast, it spread all over the river. Later, in 2013, the green box signed the TV drama "little Daddy" protagonist Zhu Jiayu (decorated summer) to launch the TV drama with the same product. Similarly, the green box brand has received a lot of attention because of this TV series.

Often such brand enterprises will take the initiative to shoulder social responsibilities. The green box has done a lot of public good deeds, among which the contributions made by the earthquake in Yushu and the most fashionable orphanages donated by them have been widely circulated.

There is a saying in ancient saying: poverty is the only way to be independent. But in early 2009, the green box that had not yet recovered from the 08 year financial crisis came into contact with the aid of the orphan hospital in Yushu, Qinghai. Wu Fangfang went to Yushu to investigate the living conditions and actual needs of the children. Since then, 100 odd orphans have been paying close attention and contributions to their study, living and living conditions. In April 14, 2010, the unfortunate Yushu earthquake did not destroy the orphanage, and more than 100 children were not killed or injured. In November 25, 2012, green box children's clothing and other public welfare businesses visited children in Sifang Jing primary school, and brought gifts.

Not only that, the green box also works together for the sake of public interest. In January 8, 2013, green box children's clothing and the famous Hongkong film star Hawick Lau and Tencent volunteer volunteers together sent 2000 green boxes down garments for the children of Minxian in Gansu. In January 24, 2013, green box children's wear together with the seller magazine held a "green box Charity Service for warmth accompanying" activities at the Hangzhou school for the deaf and dumb. In the coming year, 118 high-quality down coats were sent to children, and the best wishes for Spring Festival. In November 7, 2014, the green box was designed and produced in the "2014 World etiquette culture festival" and the "courtesy and love" fashion culture fair jointly presented by the world etiquette culture center and the Shanghai clothing association. The "red dress" love sweater is designed and made, and the proceeds from the sale will be donated to welfare homes in Yushu, Qinghai. In November 9, 2014, the green box joined the Sohu focus public welfare fund and Sohu public welfare to arrive at the spring children's home in Langfang, Hebei. It sent children's life needs such as baby carriages, children's masks, air purifiers, and so on.