Shenyang Apparel Association Joins Ali

Reporters learned from the Shenyang clothing (apparel) association, jointly sponsored by the association and Alibaba's 1688.com, the world's largest purchasing and wholesaling platform, "the northeast of China's source of goods, and the O2O ordering society of China's source of origin," was held last week in Shenyang five love business circle.

The event gathered in Haining fur, Tongxiang sweater, Shishi outdoor clothing, Pinghu down clothing, Xi Liu clothing, Sha Ling women's trousers and more than 200 high-quality 1688 suppliers, attracting a lot of northeast businessmen attention.

Through the "whole point robbing" and "sweeping red envelopes" activities, the rapid improvement of the Northeast small and medium-sized retailers and wholesale stalls for e-commerce cognition, and contacted the O2O line down to online trading experience.

The South's high quality goods also had a great impact on the Northeast market. Many merchants at the scene showed strong interest in Guangzhou women's clothing, Tongxiang Haining leather and Shishi trousers industry, and even joined the spot.

Lin Lin, a clothing supplier from Jinning, Guangzhou, said that they received 170 thousand orders on the day of the event. When the activity returned to Guangzhou, buyers had paid a deposit of 35% through the 1688.com platform, and indicated that they were willing to cooperate for a long time.

The buyer, who is nearly 60 years old, has no knowledge of e-commerce before operating in the five love business circle.

Through this activity, he found that e-commerce can bring more convenience and hope that his children can expand their e-business while taking over.

Similar to Lin's overall situation, suppliers who participated in the event received orders from both the whole country and the northeast through O2O.

Most of the buyers who are involved in the offline activities are the first novice to contact e-commerce. In the process of participation, they begin to feel the convenience brought by e-commerce.

Because of the location advantage, the e-commerce environment in East China and Southern China has been very mature, and the ecommerce circle centered on Taobao, Tmall and 1688 has been constructed.

As one of China's ten wholesale markets, the five love business circle, though the largest wholesale commodity wholesale market in the northeast, has great room for improvement in the field of e-commerce.

Through cooperation between Alibaba and more quality suppliers, the buyers in the northeast can directly subscribe to the source of the whole country through the B2B mode.

Shorten the procurement link and increase profit margins.

In addition, suppliers in Northeast China can also take this opportunity to promote high-quality regional products to larger space and get through the whole commodity circulation link, so as to adapt to the development of e-commerce under the growing links and find a new mode that is in line with the law of industrial development.

For the purpose of getting through the whole

Link 1688.com, the northeast is the blue ocean of B2B business, has great potential.

Take the clothing industry as an example, the Northeast has a strong consumption power, but the source of goods is more from the southern region.

1688.com can give full play to platform advantages, integrate online and offline resources, and provide one-stop procurement services for buyers.

It is understood that the O2O activities based on the "South cargo North pfer" will become one of the important directions of 1688.com development in the future. Similar activities will be launched in Jilin, Heilongjiang and Hebei provinces in the future.