Shenyang 500 Thousand Electricity Supplier Online Shopping Market PK

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Net Xiaobian to introduce to you is Shenyang 500 thousand electric business wrestling online shopping market.

"Double eleven" approach, open web pages, all kinds of discount promotions come to the surface. Many online shopkeepers are also eager to win a share.

But this year, many online shopkeepers in Shenyang feel that it is becoming more and more difficult for online shops to make money, and they have started micro shops and physical stores.

What is the reason? Through investigation, it has been found that the number of shopkeepers in recent two years, the unfair competition and the entry of brand merchants are all the reasons for the shrinkage of individual shopkeepers' profits.

Personal online shop profits shrink

Shenyang shop owner "Dream o cottage" has been on the road to open shop in Taobao since 2007, mainly selling women's shoes. "The shop has just made some money at the beginning, three thousand or four thousand yuan a month, earning more than before."

The shopkeeper said that the most profitable time for a shop is 2012, when it can earn 30 thousand yuan a month and earn 10 thousand yuan in the off-season.

Next, the store encountered many difficulties. "Since then, the number of online stores has increased a lot, and Taobao has no longer attached importance to the market merchants. The profits of small shops have become particularly difficult, and the feeling is back to the 2007."

Ms. Lin of Shenyang used to run a small shop on Taobao, selling game cards and phone recharge cards.

"After 2012, the situation of online shops has changed, profits are less and less, and the cost of publicity is also very high. It is too difficult to operate."

Many brands of competitors enter

To open Taobao's website, there are 1599 online stores searching for shoes in Shenyang. According to the owner's "Dream o cottage", there were only more than 100 stores before 2007.

"Now there are too many competitors, and there are more and more brand products entering online stores.

And compared to South market's embrace business, it's hard for us to win alone.

With the increase of shops, the entry fee has also risen.

Now, Taobao shop also needs to pay a lot of fees.

"Just like my shop, maintenance fees, advertising fees and so on, I need 10 thousand yuan a month, and my monthly profit is only ten thousand three or four, which is not a small amount."

"Dream o cottage" said.

In addition, some online stores employ water force fictitious sales volume to enhance their business reputation, and the judges should maliciously hurt their competitors. These unfair competition behaviors also make some individual shops hard to make money.

According to insiders,

With the rapid development, the difficulty of online shops is becoming more and more difficult. Early stores have been unable to meet the needs of the market. The entry of large quantities of capital has made online shops more and more standardized, and competition has become increasingly fierce.

Shenyang is the largest city in Northeast China.

Although some online stores are "shrinking", but with the growth of brand product shops and the increase of online shopping, e-commerce in Shenyang is still promising.

Last year, the volume of e-commerce pactions in Shenyang was 124 billion yuan, an increase of 24% over the same period last year. It has become the largest number of online shopping groups in Northeast China and the largest volume of e-commerce pactions.

Meanwhile, there are 24 million 530 thousand Internet users in Liaoning Province, of whom 10 million 580 thousand are online shoppers.

In addition, in June and November respectively, driven by the "6. 18 price war" and "double eleven" drive, the number of monthly visits to shopping websites was at a relatively high level.

According to the Shenyang Electronic Commerce Association, according to statistics, as of last year, Shenyang has about 500000 sellers of electricity suppliers, which covers clothing, furniture, digital, hardware, food and agricultural products, among which food is sold more than home. It is estimated that more than 50 local e-commerce sellers will make the "double eleven" this year.

Shenyang issued in 2014

In the key points of establishing the national e-business demonstration city, we have introduced a series of new policies and measures to expand the application of e-commerce, promote the pformation and upgrading of the city's economy, and promote the healthy and rapid development of e-commerce.

It is estimated that the volume of e-commerce pactions in Shenyang will reach 300 billion yuan in 2017, and the volume of online retail pactions will be 60 billion yuan.