Another Major Upgrade Of Nancheng Business In Beijing Is The Fastest.

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Xiaobian network to introduce to you is the most fast fashion shopping mall in Beijing next month stationed in Nancheng.

Nancheng business will evolve again next month.

In December 19th, Nordic retail giant IKEA will debut in Beijing's first shopping center project.

Prior to this, IKEA has been opened early.

The shopping center has the most fast fashion brand in Beijing.

This is another major upgrade of Nancheng business after the MALL Grand Canyon (the original Grand Canyon) entered the market.

Despite a wealth of retail experience and no rush to make profits,

Traffic congestion may become a stumbling block for the future development of the project.

The project, originally named IKEA shopping center, was finally named after the "Xihongmen shopping mall".

This is in line with the naming way of "Wuxi + Wuhan" in the name of "agglomeration + regional name", which is also the naming way of Intel IKEA group for global projects.

According to reports, GAP's Old Navy Beijing first store, Forever 21 Beijing two stores will be settled.

ZARA, H&M, New look and other stores are familiar with several fast fashion brands will also be stationed.

This shopping mall will also become the most fashionable and the most complete business in Beijing.

In the North Business Research Institute, it seems that the introduction of many fast fashion is a major business upgrade in Nancheng.

Ding Hui, managing director of Intel IKEA Shopping Center (China) Management Co., Ltd. said that there will be nearly 7000 parking spaces in Beijing project, which has more capacity than 5500 parking spaces at Shanghai Hongqiao Airport and railway stations.

Ding Hui regrets that the project can start business on a regular basis with a rental rate of 90%.

Previously, due to planning and other issues, the project suffered many twists and turns.

Reporters learned that the gathering of Xihongmen shopping center positioning mass consumer groups.

After investigating the project in the early days, IKEA found that the surrounding customers had a large group of middle-aged and well paid families.

Ding Hui said IKEA has no experience in retailing and will not take quantitative route development.

IKEA's location will be selected in the top ten cities of China.

With the operation experience of 49 shopping centers in 19 countries around the world, IKEA group has a good prospect for Beijing project.

According to Ding Hui, Intel IKEA has invested 10 billion yuan in projects in Beijing, Wuxi and Wuhan, and the Beijing project has reached 5 billion 500 million yuan.

Xihongmen Beijing shopping center plans to build a mature business circle.

With the general developers to hotel, office, apartment sales proceeds to make up for.

Investment and operation expenses are different. Intel IKEA only deals with retail property. The project is composed of two parts: IKEA home and Xihongmen shopping mall.

When it comes to return on investment, Ding Hui said that the group did not have much demand and pressure on revenue, but also valued passenger flow.

But he also revealed that the project does not necessarily have high returns in five years.

The retail and experience formats of Xihongmen shopping center accounted for 50% of the total.

In the project, the experience format includes a large area of children and restaurants, while the retail sector is dominated by fast fashion flagship stores.

Suning, Jinyi cinema and Auchan supermarket are the main tenants. Such tenants are relatively weak.

Ding Hui said that in the time of investment, IKEA did not subsidize decoration and other concessions in principle. "Intel IKEA's ability to integrate resources allows many brands to join."

Last November 6th, IKEA store opened in Xihongmen, with an annual passenger flow of 4 million 500 thousand.

After joining the Xihongmen shopping center, IKEA expects IKEA passenger flow to double.

The total project will increase passenger volume to 30 million passengers / year in three years.

That means nearly 100 thousand passengers a day.

This figure can only be achieved by high-quality shopping centres in core business circles.

Despite its experience in retail operations, IKEA has to face traffic congestion.

Andy, the director of Xihongmen shopping center, worked in Moscow IKEA project.

In Wei Andy's eyes, compared to Moscow, traffic congestion in Beijing is a piece of cake.

His biggest worry is that consumers believe that the project is too far away from Daxing District in the Fifth Ring Road, but the actual project is only 25 minutes away from Xidan with only 9 stops.

However, it seems that Wei Andy underestimated the traffic problems near the project.

Not far from Xihongmen is the largest vegetable trading wholesale market in Beijing.

Wholesale distribution center.

This has become one of the most congested areas in Beijing.

After IKEA settled in Nancheng, many consumers complained of going shopping.

Wei Andi said the shopping center has multiple direct access and a visual navigation system.

However, in order to solve the traffic problem fundamentally, it is not enough to rely on the IKEA.