The Phenomenon Of Brand Name Is Frequently Seen In Hebei, A Contemporary Commercial City In Beijing.

Beside the phenomenon of famous brands, Beijing's contemporary commercial city has encountered "brothers" in Hebei recently.

According to a press survey, the "Hebei version of the contemporary mall" has already realized multi store chains in the local area, and the expansion speed is faster than the "Beijing edition".

Although the two companies have the same name, they have nothing to do with it.

When reporters visited Hebei Huailai County, they found that a shopping mall in the local core business district was called "Huailai shop of contemporary shopping mall" (big picture).

The contemporary mall is the same as the Beijing contemporary mall, but the main body LOGO is not the same.

The LOGO of Huailai store in contemporary shopping mall is a combination of lowercase D and uppercase D of the red bottom. The LOGO of Beijing contemporary mall is a purple rich character.

An insider in Beijing contemporary mall said he had not opened a shop in Hebei.

According to the reporter,

Huailai store is a typical traditional department store. After the closure of a supermarket on the ground floor in October, the four floors in the mall are all department stores.

The one or two floor of the store is mainly based on brand stores, while the three or four is mostly private rental shops.

Dicos is the only restaurant brand on the first floor.

Reporters found on the industrial and commercial website that the registered company of the Huailai shop of the contemporary shopping mall is called Huailai contemporary commercial city limited liability company. The registration time is August 2009.

Our main products are clothing, shoes, hats, bags, leather goods, knitwear, bedding, jewelry, etc.

Beijing Business Daily reporter also found that, in addition to Huailai store, Zhangjiakou also has Chongli store, Xuanhua shop, Weixian County store and hajiaxiang store.

At the same time, these contemporary shopping centers operate for the same brand. The first Xuanhua shop was born in 1998, and then one store and two stores in Weixian County opened in 2002 and 2006 respectively. Huailai stores and Chongli stores opened in 2009 and 2011 respectively. Last year, the Hebei version of the contemporary shopping mall went out of the country and opened the first foreign store in Shanxi.

It is understood that the Beijing contemporary shopping mall was established in 1994, positioning as "prominent in the middle and high quality, taking into account the popularization", is a large comprehensive department store.

After many years of development, Beijing's contemporary mall has formed its own business characteristics: the white square pigeon and concierge car parks are well known to consumers in Beijing.

A few years ago, the Beijing contemporary mall first opened a semicolon and settled in Shijingshan.

At present, Beijing's contemporary mall has been bought by Cui Wei.

For the contemporary mall brand in Hebei, "all over the world", Zhao Zhanling, a well-known intellectual property lawyer in Beijing, told the Beijing Commercial Daily that the Beijing contemporary mall has registered the "contemporary mall" as a trademark in June 2011. Although the two brands of LOGO are different, the identity of the "Hebei version of the contemporary mall" is similar to the main logo of Beijing contemporary mall, and the "Hebei version of the contemporary mall" is suspected of infringement.

To this end, the Beijing Commercial Daily telephoned the Huailai shop of the contemporary shopping mall. The staff of the mall said that the person in charge was inconvenient to answer the phone and could not answer the questions raised by the Beijing Commercial Daily reporter.

As of press release, Beijing Commercial Daily reporter has not yet received feedback.

Similar or the same name is not the same business message, not rare in the business field.

Earlier, the Beijing Commercial Daily reported that "Hualian Supermarket staged a true and fake store show", the streets of Beijing true and false nearly 900 Hualian Supermarket brand chaos has been exposed.

In addition to shopping malls and supermarkets, Shanzhai has also been involved in food enterprises. The chaos of "rice fragrant village" which has been fermented for many years makes Beijing rice fragrant village beset with trouble.

According to the Beijing Business Daily reporter, because of the huge size of our country and the complexity of the market, many enterprises pay more attention to improving their own strength at the beginning of development, limited by the high cost of safeguarding rights, and lack of protection for the brand.