What Does The Foreign Shopping Center Learn In The Domestic Market?

Korea

Hairdressing and nail eating fried chicken

Children's district is a small country.

Narrator: Qian MA (Chengdu hot mom in Korean clothing store)

Qian Ma runs a Korean clothing store, often flying in Seoul and Chengdu.

Because she is engaged in the clothing industry, she often needs to go shopping in all kinds of shopping malls in South Korea.

"Every mall in Seoul is basically full of board print!" for South Korean shopping malls, she felt that at first glance it was not very different from the shopping malls in Chengdu, but there was a lot of humanized service and facilities beyond imagination.

Unlike most of the shopping malls in China, most of the shopping malls in Seoul are foreign tourists, especially Chinese tourists. Many shopping malls now have special Chinese service stations. Koreans pay special attention to your consumption experience and will give you the most convenient and direct service.

The shopping malls in Seoul are packed on the spot, with atmosphere, color matching, window design, merchandise packaging, etc. the first sense organ is very good. It makes people feel impulsive to consume.

Of course, the modern facilities such as WiFi coverage, electronic map shopping guide and barrier free facilities are also very perfect in shopping malls. My Korean friends say that the shopping guide in the shopping mall will provide shopping routes according to your consumption habits, and you can visit the things you are most interested in in the shortest time.

The local people in Seoul are more experienced in shopping. They also eat, watch movies and play with children.

The children's experience area in the Korean shopping mall is the best place to touch me.

There are many housewives in South Korea. Shopping in the mall is an important pastime for these housewives.

Taking children to the mall is a disaster for many housewives. But in Korea, because of the special children's experience area, housewives can easily take their children to the mall.

In the high-end shopping malls in the southern part of Seoul, many of them have children custody centers similar to those in Chengdu, IKEA. Younger children can be accompanied by special people in the trust center.

The children's experience area is usually located in the area or floor where children's clothing products are sold. There are some children's amusement facilities or bookstores, fried chicken shops, and most of them provide free refills (drinks).

In addition, there are shops that provide hairdressing, manicure and other services for children.

Korean people have been influenced by Korean aesthetics since childhood. Many parents will give their children a hot head. Once in Lotte children's area, I met a three or four year old girl sitting upright, with a perm hat on her head and her head burning with happiness. Beside the other children, she was applying nail polish.

In order to allow children to spend more time on their own, the shopping malls in South Korea are very good at heart. The shopping mall, like all adult customers, provides a one-stop service for children. Apart from amusement facilities, they can also play their hair in a fried chicken shop, get hair in a beauty salon and try on various clothes in a clothing store. Basically, children will be treated as an independent consumer, so their children's district is basically a kingdom of villains.

Singapore

One-stop shopping experience

Hardware is better than new service.

Narrator: Han Deming (a Singaporean who loves Chengdu very much)

Han Deming has been resident in Chengdu since 2007.

As a manager of Housing enterprises, he is an expert in commercial real estate.

Last year, he returned to Singapore, because of his work, he still runs in Singapore and China.

In life, he hardly buys online. Shopping is both a work habit and a life.

For Singapore's shopping malls, he has the greatest feeling: soft service is particularly good.

Let me first talk about my favorite principles for shopping malls: convenience and good service.

Convenience includes location, variety, parking convenience, etc.

As long as I have time on weekends, I like shopping, shopping, leisure and so on.

Like me, most Singaporeans like to provide one-stop shopping experience shopping centers, including eating, drinking and playing Tesco.

In several shopping malls I used to go to, ION and Takashimaya were very close to my office, and it was very convenient to go shopping.

ION should say that everything is available.

There are also more popular brands and lots of food, and there are also VIP areas for Chinese guests.

Takashimaya has a bookstore I often go to, and I will definitely buy one or two books.

There are also good Chinese restaurants and optical shops.

My glasses are there. They are already regular customers.

The mall has been open for 21 years this year.

Shopping malls will usually be renovated in 5~10 years, or they will be left behind.

But the most important thing is that soft services are doing very well.

Singapore's shopping malls are basically equipped with rental stations, and good shopping malls also have car doors for customers to drive taxis.

Free parking service is available in the parking lot.

Many shopping malls also have banks, or special purpose halls for bank VIP cards, and money changer to facilitate customers to change money.

General supermarkets will prepare ice pack for customers.

You can buy frozen food and keep it fresh with ice.

Buy a certain amount of money and send it home free of charge.

Some shopping malls provide membership cards to customers, which can integrate points, deduct parking fees or deduct concessions.

Some shopping malls also set up VIP toilets. The service is very high-end and thoughtful.

Actually, what I want to say is that there are more and more shopping malls in Chengdu, and the competition is fierce.

In particular, many of the newly opened shopping malls are foreign invested, and the hardware difference will not be big or even better.

In terms of soft service, we must insist on customer first, and do well in details of soft service.

As long as you work hard, you will do well. Staff training is very important.

Always smile

The details of humanization are enough.

Narrator: Miss Li (bank employee of 4 years in Japan)

Miss Li is a reporter's girlfriend. She returned from studying in Japan last year.

Every time she goes shopping together, she will keep on talking about how the Japanese shopping malls are good, and even the toilet can reflect humanization.

Reporters often debated with them, but after she told reporters some details about Japanese shopping malls' services and facilities, the argument never appeared again.

The fitting rooms in Japanese shopping malls are all made to order. There are strict standards for size and size. Cleanliness is handled by special personnel, without debris, and all necessary facilities are available.

When you enter the fitting room, your shoes are outside the door. It is very convenient to test your clothes with bare feet, and the shopping guide will take the initiative to put the toe of your shoes outside for you, so that you can come out to wear shoes.

This is a sharp contrast to domestic services.

Apart from services, some facilities in shopping malls are humanized considerations.

For example, toilets are always spotless. The barrier free toilets provided for disabled people are equipped with emergency calling ropes. Women's toilets are equipped with a platform for changing clothes and makeup tables, and children's urinals are set up to facilitate the care of boys' mothers nearby.

And the discount village I usually went to was more traditional. I also provided seats for people with pets. I also had special pools and faucets for pets to drink, which scared people to death.

Many shopping malls in Japan set up special child care departments for children. There are not only special platforms for babies to replace diapers, but also wet wipes beside each platform. At the same time, there are specialized breastfeeding rooms, and there are curtain separates. Children's department also has hot water prepared for babies who eat milk, and the water temperature can be controlled with seasonal changes.

Personally, I don't think there are any high-tech facilities in Japanese shopping malls, but the most important thing for a family to go shopping is atmosphere and service.

The waitress in the Japanese market always smiles. No matter how many clothes you try, whether you buy or not, there will be no change in attitude.

Many times, if I do not buy anything under such a service, I feel very upset.

The future development of domestic shopping malls should learn from the insistence of Japanese shopping malls on services and details. Although there has been a lot of improvement now, there is still room for improvement.