Clothing Shopping Guide To Look At Colors To Induce Customers' Desire To Buy

The clothing produced by garment manufacturers must be sold to realize its value so that they can continue to produce clothing. The sale of clothing is extremely important at the terminal, that is, the marketing skills of clothing salesmen are extremely important.

Garment salesmen master relevant marketing skills, so that clothing sales can be greatly improved, and mastering the psychological condition of customers is a basic knowledge for clothing salesmen.

The psychological process of buying a garment is basically the same as that of a customer.

With this in mind, the salesperson can master the clothing marketing skillfully.

First, look at it.

This stage

There are two categories.

First, the purpose is to quickly go to a clothing store and rush directly to the clothing of its own purpose, but do not know what style, color, style and so on.

First, there is no purposeful, no clothes to buy the purpose, through the shop to get pleasure and pleasure, pass the time, but encounter the likes of clothes will not miss.

Second, induce attention.

Customers notice that a garment, or the style, color and style of a garment, has attracted customers' attention.

Third, induce Association.

Customers see this inducing their attention.

It brings associations, imagines the image of oneself when wearing, and receives the envy of others.

At this point, the salesperson should seize this opportunity in time, say something that prompts the customer to buy, show the customer, touch and so on, and induce the desire to buy.

Fourth, induce

。

When customers touch, they will have more beautiful associations to wear and wear. The salesperson must seize the opportunity to encourage customers to try them on.

Fifth, the ratio of quality to price.

After customers have the desire to buy, they will also consider the price and quality, compare with other shops or their own clothes bought by others, analyze whether they really need and are really very suitable for themselves.

At this point, we should fully refute the objection from customers.

Sixth, whether to buy.

Customers will decide whether to buy it in the final stage.

The salesperson must seize this opportunity.

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The increasingly popular "break away" trend of thought will let people slowly understand what they need, and the external marketing inducement will gradually weaken or even disappear: the 3D blockbusters need to be seen in the cinema, so the 3D big screen TV has always been selling badly; the super mobility is inferior to flat board computers, and the professional performance is not as good as the desktop, so the super Coca-Cola, even the giant, has developed a large pile of vanilla flavored, lemon flavored coke, and finally is not the consumer buried, the eternal negative material.

Some may say that Muji's success has some contingency.

In 1980, the world economic growth was low, and Japan was in a serious resource crisis. The market badly needed simple, practical, good quality and low price products.

In this environment, Muji has abandoned all external labels and has been simplified to products that only contain materials and functions, which cater to the call of the market.

But in recent years, not only Japan, including Asia as a whole, has seen similar market demand thirty years ago, but this demand has gone one step further: it shows people's taste and quality of life on the premise of simplicity and practicality.

So we will gradually feel some differences. For example, who bought a piece of clothing before, no matter how inappropriate it is, first of all, I will tell you what brand and how much it costs.

Today, more is to ask you to look good? Oneself collocation, oneself Amoy, and not expensive, brand is not important, inappropriate and big card is also chicken ribs.

With the development of the times, the attitude of "breaking away from home" is inevitable. Muji has proved this for thirty years.

In June 11, 2013, the Apple Corp's iOS7 system released the "break away from" to the extreme. Within a few seconds, the extremely simple "flat" concept was spread all over the world and penetrated into all fields, including the management and organizational structure of enterprises and even the government.

At present, in order to make products sell better and more popular, many domestic businesses have over designed and brand marketing products: "automatic cleaning hood" and "antibacterial floor with an antibacterial rate up to 99%".

Such a hype of product design and slogan will inevitably make people "spend more and more enchanting eyes".

This phenomenon results in the fact that every family has a lot of things that can't be used for years or even for a lifetime. It occupies thousands of yuan and a square meter of house space, blocking light and sight, and disturbing everyone's mood.