Is China'S Elderly Clothing A New Business Opportunity?

With the founding of the first batch of large numbers of people born out of the forefront of society, China's population model began to enter the aging.

The change of population structure has caused a series of changes in the clothing industry.

The clothing industry has always adhered to the design and production mode dominated by young and middle-aged clothing, which has been unable to adapt to the rapidly growing demand for middle-aged and elderly clothing.

It is the foundation of industrial development.

The level of domestic economy and the rapid growth of productivity.

Has reached a relatively saturated state.

Relative to this saturation is

A serious shortage of market.

Nowadays, the middle-aged and old people usually buy clothes in the market. They usually turn around all the shopping malls, and can not buy a fancy dress.

The fashion market in the middle and old age is still a few years ago.

The style is obsolete, and the color is invariable gray, black and old blue.

Men's money is basically the kind of Chinese tunic worn by middle-aged and old people when we were young, and the style and gray or dark blue color of many years.

The old fashioned western style clothes, dressed in the old-fashioned western style clothes a few years ago, cling to the elderly.

The old fashioned coat made of women's pure or dark or gaudy flower fabrics, or green collar or small pointed collar, has no waist.

Wear on the body bloated, invisible, no aesthetic feeling.

The middle-aged and elderly people can be everywhere dressed like a uniform. There is no way to do that. There is no clothes that they can wear.

Most of the middle-aged and old people have been physically deformed, and young clothes are not worn by them. Secondly, even if they can wear them, they will be neither fish nor fowl.

Looking at the clothes they wear, people can't help thinking of the yellow trousers and yellow trousers that they used to wear when they were young.

The national uniform is the common pursuit of the people of that era, and is also the needs of the times.

But now they are old, old and old. Most of them have gone through the great era of new China, the turbulent ten years of catastrophe and the reform and opening up.

Witnessed the ups and downs of new China, great development and great changes.

The old and new ideas are alternately flashing on them.

In just a few decades, they have gone through too much, witnessed too much, and thought too much impact.

Old traditions and new ideas and new things collide and merge in their minds.

They have old traditions, new ideas and new things.

Their psychology is witnessing and undergoing great changes in society as well as great fission.

Everything is possible in their ideas, and no change is acceptable.

They are too simple to cover and keep warm.

The change of psychology determines the progress of dressing requirement and dressing attitude.

Advocating individuality, hoping to wear clothes on oneself can perfectly interpret their personality characteristics, and dress up as an extension of their self-cultivation and quality.

It has long been the basic demand of the middle and old aged people.

But today's clothing market only focuses on the young market, resulting in the long-term gap between the middle-aged and the elderly clothing market, which makes the Contemporary Middle-aged and old people's personality style tardy.

The clothing market of the middle and old age can be developed, and the design and production can show the clothing of the spirit of the middle-aged and old people.

Let the Chinese elements be reflected in the middle-aged and elderly people, so that the fashion and connotation of the middle and old age for the people will become the most potential market for the clothing industry.

I believe that in the near future, the clothing market for the middle-aged and elderly will be a big cheese in the clothing industry. Whoever occupies it will have the cheese first.

Recently, the middle and old age clothing competition, which was just concluded in Shanghai, has shown us hope.

The works shown by the designers, through the perfect deduction of many middle-aged and old models, explain the implicit and restrained elegance of the elderly in the new era and the spiritual outlook of the sun.

The changeable style with elegant and beautiful colors shows the happy life of the middle and old aged people and the mental state of being indifferent to tranquility.

The winning works in the contest firmly grasp the inner charm and psychological characteristics of the middle and old aged people in contemporary China.

Today's dress is not only a manifestation of a person's external image, but also a perfect embodiment of a person's inner culture and aesthetic taste.

It can express a person's inner quality and accomplishment.

For the middle-aged and elderly people who have rich experience and accumulated life, they are a living dictionary. Their clothes must not be too fancy, too superficial, but they can not be too deep and old-fashioned.

In the past, clothing for middle-aged and elderly people was too deep and old-fashioned to make people look lifeless.

Of course, how to grasp the superficial and deep degree depends on the ability of the designer to interpret himself.

No matter who is the first cheese to eat, China's clothing market for the middle-aged and the elderly has already been on the road of development.

In the near future, we will see more Chinese old men wear Chinese clothing with their own characteristics to show the fashion charm of Chinese old man.