How To Locate A Store?

The most important thing for Chinese people to do business is "time, place, and people". For retail operators, the quality of the shops is the key to profitability.

How to choose a good shop location is the primary problem faced by shop operators. If we don't go through serious and scientific choice, we rush to open shop or rush to shop blindly. It is easy to be hit by failure.

So, how to locate the shops?

Before choosing a store location, you must first define your business scope and business positioning.

If we operate fast moving consumer goods such as daily chemicals and non-staple food, we should choose to live near residential areas or communities. If we operate durable consumer goods such as furniture and electrical appliances, we must choose a convenient business district.

In addition, we should also consider whether our target consumer groups are mainly for the mass consumer groups, or for the middle and high class consumer groups.

Try to avoid being affected.

The location of the street is suitable for parking in front of the shop.

In order to facilitate traffic management, many cities will set up traffic control in some major streets, such as one-way traffic and restricted access time.

In addition, there should be parking lots or spaces for parking in front of or near the store. This will make it easier for customers to shop.

We need to know in advance whether the shops are covered.

It is possible that there are disputes over property rights or other problems.

With the rapid development of the city, the old city pformation may be encountered in the operation. First, we must investigate and understand the local city planning situation, and avoid shops in the dangerous areas that are easy to remove.

Pay attention to the characteristics of the street and the direction and classification of the street passenger flow.

A street will have its own characteristics because of different traffic conditions, history, culture and location. It is necessary to choose streets with smooth traffic and more traffic flow at the two ends of the street, so as to avoid opening a shop in a dead end.

The location and orientation of shops are also very important. Shop fronts should be as wide as possible.

On the same side of a street, because of the habit of pedestrians,

Not necessarily the same. We should carefully observe the direction of the passenger flow and choose the location of the passenger flow side.

We should choose neighborhoods of similar shops, or select professional markets suitable for their stores.

"Goods ratio three" is the shopping method that many people often adopt. Choosing the neighborhoods of similar shops concentrates, it is easier to attract more target consumer groups, do not worry about fierce competition, and related shops gather helps to raise the attention of the same target consumers.

Electronic market, flower market, building materials market and other highly specialized markets or shopping malls are also good choices for opening shops.