Strategies For Students To Open Shop Online

Nowadays, many college students think that online shop can exercise their personal ability and accumulate experience.

In addition, lack of funds and lack of experience are the biggest problems of self employment, and online shops can "foster strengths and circumvent weaknesses" to a certain extent.

Therefore, low cost, quick return, easy to operate online shop has been popular in major universities.

Campus BBS becomes "Fengshui treasure land"

Nowadays, BBS in universities and colleges has a special section to give free advertising and information to students, such as the "ADAgent" (business advertisement and proxy information) section of Peking University's anonymous BBS, the "Trade" (trading agent) section of Shanghai Jiaotong University BBS, Huazhong University of Science and Technology, Baiyun Huanghe BBS's "Emarket" (Baiyun mall) and so on.

The commodities in these BBS trading pieces are small to shampoo, toothpaste and other daily items, and are fully equipped with durable goods such as computers, air conditioners and so on.

The BBS stores in Colleges and universities are mainly faced with the students of the school. Most of the sellers are agents of a business, so they need less funds. Generally, they take the online booking (some need to pay the appropriate deposit) and then pick up the goods or deliver the goods to the door. The risk of this paction is very small. Generally there will be no accumulation of goods, but it may be because the middle channel is more and the profit is relatively thin.

"Enter" famous shopping websites

Now some student sellers in addition to campus BBS have their own shops, but also in the more well-known e-commerce website to open their own online stores, such as Taobao, eBay and so on.

This part of the student seller is good at running BBS stores on campus. It belongs to the expansion business. Some of them are supported by family or other relationships and are well funded.

They enter a large quantity of products at a time, avoid unnecessary middlemen, so that the price of goods is relatively low, and the profit is relatively high.

They have increased the number of buyers, business scope and geographical scope. They only increased the risk of paction, but also believed that they had more energy to invest in shops.

According to eBay eBay statistics, in the shops of eBay eBay, the number of "personal shops" opened by college students reached 40, and the range of products and the turnover of Kose were no less than those of other professional shopkeepers.

College students open shop online, walking on the edge of entrepreneurship.

But at the same time, entrepreneurship means risk and may suffer from Waterloo.

Because online management is not good, it is not only useless, but also a few lectures. Finally, there are many college graduates who can not graduate on time.

Therefore, college students must carefully study the know-how and basic strategy of online shop.

Step one: think about what to sell.

First of all, you need to think about what kind of store you want to open.

It is best to meet your interests and start with the industry that you know better, then consider the needs of the market and see which products are more popular. It is best to make a small market survey, such as asking the students, friends and family members for advice.

There is not much difference between opening a shop and opening a traditional shop. Finding a good market to make your goods competitive is the cornerstone of success.

In addition, there is another important point, that is, the source of goods, to see whether they can find a better source of supply channels.

The source of goods determines the survival of the shop. Good source ensures the quality and price of the goods.

Even if you are a campus agent, you should choose suppliers carefully. Though you don't have to invest your money, there is no need to waste your learning time to do hard work that will not be rewarded.

The second step: choose where to sell.

When deciding what types of shops and goods they want to sell, then they should choose a platform for trading, that is, a website that provides trading.

If you do not have too much money or do not want to take too much risk and do not have much time to spare, you can act as a campus agent for your products, and make more efforts to post posts and advertise on BBS.

If you feel that you are usually free and have some financial strength, you can choose a public network website to own your own store.

There are many websites that offer sale and purchase online, so the popularity of people and the fees and charges are important indicators.

Taking Taobao as an example, you only need to apply for a bank account on the Internet, send your identity card to Taobao to confirm that it does not require any cost, and you can own an online store without business registration.

Taobao is popular and shops are numerous. The key is that the Taobao platform provides free shop opening service, which can save a lot of money.

Third step: fill in the store information

When applying for a shop, you need to fill out the classification of goods provided by your shop.

For example, if you sell MP3, it should be classified as "portable audio-visual" so that your target users can find you accurately.

At the same time, it is also important to get a striking and interesting name for your shop.

Which store the users click on in the list depends more on whether the name is attractive or not, whether it fits the character of the product, for example, the shop selling lavender essential oil is called the "fragrant Princess Pavilion".

In addition, it is best to fill in the personal data, if registered with real names, it will increase the trust of the shopkeeper in the hearts of users.

Building a shop does not require decoration, but it needs to be well arranged.

For example, you need to fill in the website, including the name, origin, location, nature, appearance, quantity, paction mode and time limit of each commodity.

In terms of pictures, it is best to use Photoshop software to deal with it, which will attract buyers more.

In the name of goods, it should be as comprehensive as possible, because when someone searches for such goods, only names will be displayed on the list. For example, if you sell your cell phone, you'd better write the configuration clearly, "send one charge to one charge", "send two electricity to two charges", and highlight the advantages.

If mail is needed, it is best to state who is responsible for the postage.

In order to enhance the popularity of their shops, advertising campaigns should be carried out properly in the early days of opening stores.

If you open shop on campus BBS, because the flow of posts in the forum is large, it is easy to sink. It is better to send posts every day, you can see the posts of your shop when you enter the page, and it is easy to impress others when you face them more often, and naturally think of you when you want to buy.

If you open shop in the public network, publicity will take more effort. After all, there are too many businesses.

For example, purchase the location of "hot commodity recommendation" on the website's large flow page, add the name of the commodity list and add pictures to attract the eyeballs.

You can also use free advertising, such as exchanging links with other stores and websites.

We should always get some special activities to attract buyers and create popularity.