High Cost Performance Men'S Clothing For The "Hai Lan Home" To Contribute 80% Of The Income.

The leading brand of "high quality, medium price" men's clothing: Hai Lan's home in February 2014, reverse takeover of Keno technology to achieve backdoor listing, and become a leading clothing enterprise with clothing brand management, supply chain management and marketing network management as its main business. The high price performance menswear "Hai Lan home" contributes more than 80% of the revenue.

Quality side: the quality of the goods sold: the unsold goods are returned to the supplier, and the supplier is pferred to the supplier through the high margin of the supplier. 2, the franchisee is separated from the management rights and the ownership. The franchisee is only responsible for the payment of rents and human resources. The company is responsible for the specific management of the door. 3, the value and risk can be two-way flow among the nodes, so that the supplier, the sea LAN family and the franchisee will become a strong interest community. 4, the other brand business models need to reshape the circulation chain and pfer the risk of deposit risk from the traditional franchisee to the supplier, which will touch. The business mode is unique, the circulation chain is flat and efficient, the value and risk are two-way flow, and the barriers are high: 1.

Great resistance to suppliers' interests.

The company's business models, positioning and ideas coincides with the current macro, industrial and consumer situation, and is in a period of rapid growth: 1, the macro level: the production side, a large number of export outlets.

The company's suppliers can expand the scope of their choice. The product features of the company are still more rational, and a large number of two low level cities will fully benefit two new urbanization policies.

2, the industry level: industry stagnation to make a large number of core business circle gold shop choice; 3, the company level: extensive extension space, bigger than the rise.

The joint rate and the unit price are rising.

The first coverage is strongly recommended. It is estimated that the company's 2014-16 year revenue will grow by 48.5%, 31.4% and 27.8% compared with the same period last year. The net profit attributable to the company is 22.9, 31.1 and 4 billion 10 million yuan, up 57.4%, 35.7% and 29.1%, respectively, corresponding to EPS 0.51, 0.51 and 0.51 yuan respectively.

The company's business model is flat and efficient, and its product cost performance is high. It fits the current market demand, giving it 20.5 times PE in 2015, and the target price is 14.14 yuan. "Highly recommend" rating.

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Advanced customization is known as "the crown in the clothing industry".

"Advanced" means exquisite workmanship and superior material quality.

In order to make clothes more comfortable and close, the customization business is very strict with the accessories, and a small sewing thread should be constantly strives for the most perfect sewing effect.

The Gutmann sewing thread from Germany perfectly meets the needs of advanced customization.

According to Lu Zhenyu, manager of China Gutmann, Germany, Gutmann's heavy core micro line series is tailored for tailor-made sewing thread.

MICROCORE technology is Gutmann's innovation from the core line technology. It has better smoothness, smoothness and evenness. The gloss of the microwire is soft and natural, which can better match the fabric and make the stitches more smooth.

It is the designated line of luxury and high-end brands at home and abroad.

As the world's most famous high-end sewing thread supplier, Gutmann not only includes well-known products such as Mara, Skala, R753, but also sewing thread products including microfiber technology, such as silk thread, microwire, core wire and polyester filament yarn.

The reporter noticed that Gutmann used a set of words which other manufacturers could not use easily when he publicize his products. "Extremely high uniformity, strong fracture resistance, as bright as silk," is the description word of Gutmann silk thread.

"Although short fiber threads are everywhere, there are not many enterprises in the world that can produce high-quality filament fibers. Gutmann is one of the few."

Ms. Lu Zhenyu said that Gutmann had always advocated to provide the perfect sewing effect for customers, no matter which sewing machine could supply suitable sutures.

It is reported that Gutmann is a family business with 150 years of exquisite production technology.

Founded in 1864, it is headquartered in Gutach, Guta, Germany.

Its four manufacturing plants are located in Germany, Spain, Mexico and India, with approximately 1000 employees worldwide.

Since its inception, Gutmann has always been known for its high quality sewing thread. The product range can meet almost all sewing needs and color requirements; the specifications of different packaging for each product can be applied to different needs of customers.

For a long time, Gutmann has won a good reputation in the industry and has stood the test of time with strict high quality standards.