To Expand Brand Influence, Reebok Is Working With Two Top UFC Players.
At the beginning of this month, UFC formally announced the world famous clothing.
Sports brand
Reebok has reached a long-term cooperative relationship. In the future Reebok will be responsible for designing and producing conference costumes for athletes and coaches.
Competition costumes
In addition, there are fans for fans.
Casual wear
And so on.
A few days ago, Reebok officially announced a partnership with two top UFC meditations. They are the current lightweight heavyweight champion, Jon Jones, and the current women's Junior Champion, "cross fixing Queen", Longda Rossi (Ronda Rousey). "Jon," said Jones.
"Jones and Rossi are not only the fighting stars who are fans of tens of thousands of fans, but also the models of all the athletes in the world. They will lead millions of people to train and exercise like a fighter."
Reebok President Matt Autore (Matt O 'Toole) said.
"We will conduct in-depth cooperation among the two of them to create the world's top combat clothing and equipment through their influence and insight."
For the signing of Reebok, Jon Jones said: "UFC and Reebok cooperation will bring the MMA campaign to a new level, and I am honored to be part of it.
What excuses me most is that the players decide the future direction of the brand, and they will become the real controller of the combat clothing.
Whether you are a professional player, a champion or just a general fan, you can benefit from this project.
Rossi also expressed his view on signing Reebok: "since I first entered the MMA field, Reebok has been participating in the development of contestants and integrated combat games with absolute enthusiasm.
In my opinion, Reebok really knows what kind of dress a female fighting fighter needs, and they really understand the style of female players.
I hope we can bring more women into the comprehensive combat. I am honored to be able to contribute to this.
In addition to Jones and Rossi, Reebok also signed the current UFC lightweight champion Anthony Pettis (Anthony Pettis) and the former middleweight champion Jonny Hendrix (Johny).
UFC will start using Reebok brand clothes in the "International Wrestling week" early next July.
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