Ge Mei Chi 2014 Winter Beautiful Class Ended, Force New Media To Embrace The New Spring

In the winter of 2014, women should have both temperature and grace.

When the cold wind is rising,

In the winter of 2014, the "beautiful classroom" was also officially closed. Fashion portals, video websites and WeChat new media synchronously raised the fashion heat flow. It became an essential guide for urban beauty to wear winter shoes.

Push the new media to deal with the new consumption trend

In the Internet age, many women choose to go to fashion portals to read pictures and videos, watch fashion trends videos, pay special attention to and trust fashion red people's recommendation on micro-blog WeChat. After watching the favorite fashion products online, they will purposefully buy them online.

In view of the new trend of female consumption, more and more

Transfer marketing positions to new media.

How does the new media marketing specifically play? The female shoe brand Ge Mei Qi thinks, is must use the Internet new media thought, the strong conformity own resources, lets more consumers interact with oneself, thus forms a benign cycle.

In the winter of 2014, it increased the investment in WeChat's new media.

GME's beautiful winter class in 2014 landed in Youku fashion channel in early November, and then covered videos, such as music, potatoes, cool 6, 56 and so on, attracting millions of people to watch.

At the same time, Ge Mei's official WeChat set up a beautiful classroom column, allowing large portals to synchronize with WeChat.

Before and after each video launch, the official WeChat has set up interactive activities to stimulate fans' desire to participate.

Especially during the double 11 period, the activities of "first love and good manners" were launched, and thousands of people were involved in the event.

Tell a good story, integrate online and offline.

In the new media era, quality content is a good tool to impress customers.

For women's shoes industry, how to make products sound good and arouse consumers' sympathy and participation is the key to break out of the brand in the new era.

Ge Mei's beautiful classroom this year will return to the theme of the product. Around Martin boots, boots and short boots, the three winter hot single products will provide a variety of fashion wear solutions, and explain the skills of wearing skills in the form of fashion show, to meet the free switching of fashionable women's modern, elegant and dynamic three styles.

It is revealed that the next step of WeChat's new media is to create a fashion thematic column with collocation diaries, styling consultants and so on. From the perspective of urban women's daily wear demand, they can talk about fashion and wear stories, and win the resonance of consumers by pmitting beautiful mood with beautiful shoes.

It is still full of challenges.

Experts said that the huge number of stores is the huge advantage of the footwear industry. If we integrate WeChat's new media and stores effectively, integrate online and offline resources, bring more unforgettable experience to consumers, and the brand of shoes and clothing will get a new development spring.