Shoe-Making Enterprises Recognize The Situation And Accelerate The Pace Of Pformation

Introduce imitation and turn to sea by boat.

The shoes are placed on the column of a machine and then sent to the closed box for automatic painting.

People are not the main force here. They only need to repeat and mechanically put their shoes up. This machine can replace 15 people before.

This is a research and development made by Dongguan ILLY Automation Technology Co., Ltd.

The purchase of three shoe machines from Italy has been improved.

Using ALFA brand and technical guidance, ILLY shoe machine smoothly "borrow the ship to sea", products are exported to overseas.

"Butterfly Effect" for shoe companies to move outward

In recent years, due to a series of factors such as rising labor costs, some shoe companies in Dongguan have tried to set up factories in Southeast Asia, Dongguan as a supporting industrial chain.

Orders also began to have overseas orders from a single domestic sale.

According to statistics, there are 41 investment projects pferred from Guangdong to China since 2012, of which 15 and 13 projects have been pferred to Malaysia and Vietnam, which are based on textiles and clothing.

And so on.

Affected by this, 40% members of the more than 100 member enterprises of the shoe machine Association of Dongguan have generally received the rise in export orders or export orders.

Driven by profits, many shoe-making enterprises began to study and expand overseas markets.

"This is the last resort."

A number of customers have moved overseas. These customers are familiar with the original shoes machine products, and are guided by the idea of doing better than cooked. The shoe machine products in Dongguan will also be sold abroad in a reasonable way.

This phenomenon is the "Butterfly Effect" of the footwear industry. Under this effect, the export share of Dongguan shoe machine enterprises has been rising. Taking the name Ling industry as an example, "before 2011, the export share of our company was 20%, up to 30% last year, and it is expected to reach 40% this year."

Shoe machine shop in the domestic market

Shoe machine enterprises are exulting because of the rise of export orders, but shoe machine shops that only take domestic orders have been having a hard time.

There are hundreds of shoe machine shops on both sides of 256 provincial highways.

"In 2012, profits fell sharply, and many shoe machine shops were closed down, most of them remained in maintenance, and only a small part of them were performance gains."

In recent years, business is becoming more and more difficult. At present, there are still many in Dongguan, some small shops are not so lucky, and profits continue to compress and then go bankrupt. Maybe this is what experts call "shuffle era".

Although the export orders received by Dongguan's shoe-making enterprises are actually the continuation of the previous domestic orders, the sense of share is increased, but profits actually increase little. "If you sell a machine to India, India will charge you customs duties, and at the same time you will have freight and service charges. There is no advantage in comparison with the domestic sales ratio."

The name Ling industry has set up 18 consignment points in 10 countries such as India, Brazil, Kampuchea and Vietnam to follow up local services, which are thinning out export profits.

Not "drag" or "wait".

The shoe industry in Dongguan is in a dilemma, and the shoe machine industry in Dongguan is in a more difficult position.

There are mainly two kinds of mentality of shoe makers in Dongguan.

One is "drag", the two is "waiting".

"Because of the small profits, many shoe-making enterprises actually have no intention of running again, but they suffer from the" labor law "stipulating that the company is going to go bankrupt and the employees are paid an expensive severance payment, so they choose to delay the time.

This is a very realistic social phenomenon.

For example, a 1000 person enterprise will not have to pay huge compensation when the employee leaves his job and dragged himself to more than 100 people.

Wang Jingwen said, as long as the enterprise can maintain the business to maintain capital, in order to compensate for the least, it will use the "drag" strategy, let the factory maintain the status quo, and the workers' salary is not high, so that these employees will slowly leave their own, and they will not be recruits.

The second mentality of shoe makers in Dongguan is "wait".

These enterprises do not have pformation and upgrading, nor do they have the possibility of pformation and upgrading.

As there is a glimmer of hope for the future, so long as you don't lose money, try to maintain it.

"After all, the enterprises that they have worked so hard to create are not going to want their companies to fall."

The dangerous signal shoe machine sells overseas, the domestic shoe industry increases the match.

"Shoes are necessities of life. Even if the economy is not good, people will not wear shoes. At most, they buy two pairs of high-end shoes, two pairs of medium and low grade shoes, and now buy three pairs of high and medium shoes."

Jiang Lin, deputy director of the Hong Kong, Macao and Pearl River Delta Research Center of Zhongshan University, believes that Dongguan shoe enterprises are mainly foundry workers, and a small number of shoe enterprises are pferring to Southeast Asia to continue to take orders, and they are also making low and medium shoes.

Chr (34) the increase in export orders of Dongguan shoe machine enterprises indicates that the order of shoes enterprises in Southeast Asia has increased. "This is a dangerous signal," Jiang Lin said. "These shoes machines were bought to compete with Dongguan's shoe companies, and better to take orders from Dongguan shoe enterprises."

"Shoe-making enterprises in Dongguan should speed up pformation and upgrading, recognize the situation and seek new outlets for enterprises."