Chengdu Shoe Factory Federation (Preparatory Committee) And Sichuan Women's Shoe Capital Alliance Center

　 More than 100 shoe enterprises in Chengdu build "industrial aircraft carrier"

"We set up shoe factories Union not only to solve the industry malpractice of the dealers in arrears, but to upgrade Chengdu. Women's Shoes The influence and competitiveness will be from strategic development, product development, and brand marketing And channel construction. In the face of changes in the footwear industry, we can only finish several days of discussions with only a few people. We need more like-minded Chengdu shoe companies to work together. Chengdu Shoe factory Lin Yuchun, chairman of the Federation (Preparatory Committee) and chairman of Chengdu Amy odd shoes Co., Ltd., told reporters that with the rising cost of rent, labor, raw materials and other aspects, the relocation of shoe factories led to the distribution of women's shoes in Chengdu more and more dispersed. The difficulty for customers to find satisfactory women's shoes was also increased. The asymmetry of information between shoe factories and dealers also led to some improper dealers coming in.

According to Lin Yuchun, in order to revive the brand influence and competitiveness of Chengdu women's shoes in the international and domestic footwear market, it is easy to display the image of Chengdu and even Chuan Chuan brand shoes, and facilitate the purchase of shoes from international and domestic shoe buyers to Chengdu. For this reason, they set up the Chengdu shoe factory union, and jointly established the China Women's shoes Factory Alliance ordering center with Sichuan women's shoes capital business investment management Co., Ltd.

　　 Build the first shoe factory headquarters in China

China Women's shoes factory union ordering center was established. This is a new order platform for Chengdu shoe enterprises, pushing Chengdu women's shoes into the international high-end market.

"We chose to join the" Factory Alliance "and chose to enter the" Factory Alliance ordering center "in order to find more benign shoe orders. According to Wang Yan, chief executive of Shun Huang Footwear Company, since last year, the turnover of Chengdu shoe enterprises has dropped sharply, and some shoe factories have been shut down because they have not received orders. If they do not seek new solutions, they will face greater pressure in the future, and even do not rule out the crisis of bankruptcy.

The establishment of China Women's shoes factory union ordering center directly benefited not only Chengdu shoe enterprises and shoe manufacturers in Sichuan, but also the distributors and consumers of Chengdu shoes.

Peng Jun, the chairman of Sichuan women's shoe capital commercial investment management Co., Ltd., introduced that the center one period can carry more than 200 enterprises and has attracted more than 100 enterprises. Training centers will be provided for all enterprises, including how to receive orders. Peng Jun said, before the Chengdu shoe enterprises closed business, passive business, waiting for others to come. Now, these enterprises must be marketization, and all enterprises will clearly price their products to adapt to the market environment.

It is understood that the order center covers an area of about 80 thousand square meters, composed of domestic, export, e-commerce and other ordering platforms, and has set up four sub centers, such as orders, settlement, brand and operation. Every spring, summer, autumn and winter will hold a large-scale exhibition of women's shoes in Chengdu. At the same time, the global trend of Chengdu women's shoes will be released worldwide.