Clothing Accessories Knowledge Tutorial
(1)
garment accessories
Grade: depends on quality and design.
Garment accessories refer to other materials other than fabric in the garment manufacturing process.
Garment accessories can be divided into clothing accessories, clothing flocs, garment linings according to their functions and application parts.
Clothing pad
Materials, materials and trademarks.
Garment accessories can be divided into: textile accessories, chemical accessories and hardware accessories.
The main properties of garment accessories are wearability and decorative properties.
Wearability refers to whether it can maintain good appearance after wearing, whether the garment sewing process is easy, and whether clothing can maintain comfort for the human body.
Decorative performance refers to the selection and matching of clothing accessories, reflecting fashion trends or fashion designer's design concept.
Based on the main properties of garment accessories, the main criteria for judging the grade of garment accessories are: 1, excellent product quality.
2, product design fully reflects the trend of fashion or fashion designer concept.
(two) clothing accessories demand grade and price sensitivity: it depends on the business mode of garment enterprises. In general, the profit of garment enterprises in OEM business mode is mainly from the production and processing links, and the product grades and profit margins are low. The profit of garment enterprises from OBM mode of operation comes from the circulation link, and the product grade and profit rate are high; in the OBM mode of operation, compared with the industrialized production of garment brand, the business level of garment enterprises is higher.
Fashion brand
It can better show consumers' identity and taste, with the highest grade and profit margin.
According to the practice of clothing industry, low-grade clothing is bound to use low-grade fabrics and accessories, and high-grade clothing is usually made of high-grade fabrics and accessories.
Compared with OEM business mode, OBM business mode has low sensitivity and high sensitivity to garment accessories price. OBM fashion has the highest sensitivity and lowest sensitivity to garment accessories.
(three) significant attributes of industrial products: quality customers are sharing industry growth.
The best choice for garment accessories enterprises is garment manufacturers. As of February 2008, the total number of garment enterprises in China was 14484, with a high degree of customer concentration.
Directly facing the high concentration of enterprises and customers, the garment accessories have industrial properties.
In recent years, due to the gradual reduction of fashion cycle, garment enterprises are gradually inclined to the impact of small batch production and short cycle production. Garment accessories gradually tend to small batch, multi variety and fast delivery on the basis of the trend of fashion, which leads to some consumer goods attributes of garment accessories, but the quality of garment accessories is still dominant due to the high concentration of enterprises and customers directly.
Referring to the characteristics of industrial product sales and the full competition of garment industry, the customers of high quality garment accessories are usually brand clothing enterprises with obvious competitive advantages or clothing enterprises with higher grade products.
The future growth of such enterprises is relatively clear, and the order is considerable and relatively stable. It is the best choice for garment accessories enterprises to share the growth of the industry.
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