US Retail Sales Increased By 5.5% And Expected Economic Data Break Through

MasterCard consulting said that from black Friday (November 28th) to Christmas Eve, it was estimated that US retail sales grew by 5.5% over the same period last year, in line with the company's earlier expectations.

Earlier this week, Redbook and ICSC released more than expected retail sales figures last week.

The American Retail Association (NRF) points out that

Retail sales in November and December will grow by 4.1% over the same period last year. This growth rate will hit a record high in the same period of 2011 (when the growth rate was 4.8%), thanks mainly to the drop in gasoline prices and the healthy macroeconomic situation in the United States.

End of this year

During the peak season, US electricity providers continue to win traditional retail businesses.

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IBM estimates that net sales for year-end holidays will grow by 8.3% over the same period last year, and mobile sales will account for 34.8% of the total.

ComScore estimates that electricity sales increased 15% between November 1st and December 21st.

EMarketer estimates that retail sales worldwide will increase by 6.1% this year to 22 trillion and 500 billion US dollars, and will grow 6.4% to 23 trillion and 900 billion dollars next year. E-commerce sales are expected to grow 22% to 1 trillion and 300 billion US dollars this year, and electricity sales will increase 21% to 1 trillion and 600 billion dollars next year.

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The development mode of China's retail industry is shifting from the extension of horse racing enclosure to the rapid acquisition of mature resources.

In 2013, the M & a market of China's retail industry has begun to flourish. The volume of M & A pactions in traditional retail business has increased by more than 44% over the same period, and the total amount of M & A pactions is about 4 times that of 2012.

"When China's economic growth starts to slow down, foreign retailers may need to consider whether they will continue to operate in China in the existing way, but for any large multinational company, it is impossible to completely ignore the market of China's 1 billion 300 million population, which is a critical point."

Sachak frankly speaking.

How to find the appropriate mode of development in China's market has become a problem that foreign retailers need to think about again.

According to Sachak, in the current environment, not only the retail industry, but also the overall growth rate of foreign-funded enterprises in China will probably slow down, reduce investment in China, or seek local partners to continue to develop.

On the other side of the market, although Chinese retail businesses have the advantage of understanding consumers and being familiar with the market, they still need time to take the market.

"China's retail enterprises are mostly regional and relatively dispersed. From the food retail industry, there is still a long way from the mature market, and there are still many needs to learn from foreign competitors."

Sachak said that the development of many Chinese retail enterprises is still concentrated in the local area, and the target of mergers and acquisitions will also be dominated by foreign capital in China.

For foreign capital, it is more and more difficult to win in competition with Chinese competitors.

Sachak believes that finding a suitable Chinese partner is a better development mode for foreign retail enterprises in the face of the great challenges facing the Chinese market and the great challenges ahead.