Fast Fashion In "Women'S Clothing With Mushrooms And Small Elephants"

Hairy mushrooms elephant elephant is a women's clothing store which plays a leading role in European and American fashion. It was launched at the end of 2010, and its annual sales increased from 200 thousand to 300 thousand yuan in 2011 to 170 million yuan in 2013. At present, the monthly sales volume of the store is 30 million yuan, and the sales volume in 2014 is expected to exceed 350 million yuan.

The small mushrooms take the parity route, the unit price is about 150 yuan, and adopt a variety of strategies and a small amount of new 30~50 monthly strategies. "To achieve profitability, we must scale up and condense a large number of consumer groups." Zhou Jingliang, head of supply chain of Mao Xiao Xiang, introduced. Fast response, flexible coordination of supply chain is the driving force behind the outbreak of moth mushroom.

For the small mushroom like mushrooms, the special significance of double 12 lies not in the shocking sales data, but in improving the operation mechanism of the supply chain, making it more rapid, balanced and harmonious, and accumulating nutrients for the growth and outbreak of the shops.

　　 Large and small factories cooperate with each other

"Shops are semi saturated at normal times, while double 12 sales will double, and pressure and challenges to the supply chain will be great." Zhou Jingliang said frankly. At present, there are more than 30 factories in cooperation with the mushrooms. Half of them are large factories that make OEM for traditional brands, with larger capacity. The other half are small factories that supply only short hairy mushrooms, short production cycles and quick reaction.

For large factories, the small mushrooms should cooperate with each other in a conservative way, communicate ahead of time, arrange a good schedule, and ensure maximum productivity and efficiency. Large factories are responsible for bulk orders of mushrooms. The maximum order quantity for the double 12 and the mushrooms is 20 thousand. Zhou Jingliang said that for this batch of goods, large factories shorten the production cycle, and they are expected to get the goods within 10 days.

After entering the factory, the products are directly entered into the warehouse of the small mushrooms and the quality inspection is carried out. Quality inspection pass. Clothing entering warehouse The manufacturer can get the payment from the warehouse receipt and purchase order. "Many big factories face 3 months or even half a year's problem. Smooth cash flow mechanism can make cooperation between the two sides more smoothly." Zhou Jingliang said.

In terms of quality control, the small mushrooms developed relevant inspection standards, followed the factory production process, checked the clothes for the first time before entering the store, and set up second checkpoints at the gateway of clothing entry. The check standard is refined to a few centimeters of stitches in a certain position, and whether it is within the allowable error of a few centimeters. If the product is unqualified, it needs to return to the factory for repair or scrap, thus forming a strong constraint on the factory.

For cooperative small factories, the small mushrooms have relatively greater autonomy, and the supervisors of production departments can independently arrange production scheduling. Zhou Jingliang introduced that the small factories could adjust the production rhythm in real time and make quick response to the demand for orders of the 12 mushrooms in the production of "double products". The small factory has quick response and high flexibility, and is responsible for undertaking about 1000~2000 orders.

　　 Fabric must be "first".

At 12 times, the stocking rhythm of the mushrooms is very compact. For example, a product factory's production cycle is 5 days, because the factory's shipping mode is not concentrated on the last day, but on the third day, some of the clothes that have already been produced are sent first, so the store will arrange the product shelves on the fourth day, and decide whether to make up the order according to the sales situation.

"But this does not count the time of fabric production. If it takes 3 days to prepare the fabric, and the factory needs 5 days from cutting to shipping, it will take 8 days to produce a product. Once the fabric is in trouble, it will not only cost 8 days, but also the clothes can not be sold. Zhou Jingliang said.

Therefore, the small mushroom elephant invited third party quality inspection agencies to strictly control the fabric. When purchasing fabric samples at the early stage, the third party organizations will conduct tests to check whether the ingredients and contents of the fabrics meet the standards and whether the quotation is reasonable. Secondly, the fabric quality assessment, including fabric comfort, anti pilling, color fastness, shrinkage and so on.

In the later stage, the finished products need to be tested comprehensively. Zhou Jingliang said that the same fabric will be dyed differently through different dye vats. At the same time, the dyed cylinders will have a limited amount of fabric to be dyed at a time. In order to catch up with time, some factories will dye the first cylinder for 8 hours, and the second cylinder dye will be shortened to 4 hours. Therefore, only by ensuring that the quality of the fabric is the same as that of the previous sample, can the fabric be put into production in batches.

Some new models of the 12 double shelves of the mushrooms are likely to be produced in the early December, or the fabric ends have not yet been shipped. If there is a problem in fabric development, then the product will not be available at double 12 hours. Even consumers are not aware of it, but it has a great impact on the mushrooms, because it means that after spending a lot of time and energy, they fail at the start stage. Zhou Jingliang introduced.

In view of this situation, the mushrooms are chosen. Fabric supplier In addition to careful examination and inspection in terms of price and quality, it will also make decisions based on supplier's after sales service. In Zhou Jingliang's view, if a fabric problem occurs, a supplier with excellent after-sales service can achieve rectification or re production within a day, and deliver goods quickly. That is to say, the entire production cycle of the product has been delayed for only one day, reducing the risk.

　　 Warehouse opens up "big promotion channel"

At present, the warehouse of the hairy mushroom small elephant runs 8 hours a day and can send out 15 thousand packages. "Double 12 package will explode. In this regard, Mao Mu elephant has made great efforts in manpower allocation, process simplification and time coordination. The warehouse space is limited. We should maximize the utilization rate and calculate the average length of time. Zhou Jingliang said.

　　 Small mushroom like mushrooms If a consignor orders 300 orders a day, he needs to walk 15 kilometers in the warehouse. Because there are 400 kinds of goods in the small mushroom shop, according to the principle of single product storage, a single product takes up a lot of space. The shipper must always come back to "spin" distribution. If the manpower is increased by 10 times at the same time, the aisle in the warehouse may be blocked and even more inconvenient.

In this regard, the small mushrooms are separated by peak shifting. "Double 12 implementation of the" three shifts ", like solving the problem of road congestion, rainy day, to suppress the peak, to stop traffic jams. Zhou Jingliang described it.