How To Open An Underwear Successfully

Under normal circumstances, targeted advertising can bring direct benefits. A small underwear store can not, of course, have lots of media advertisements to invest in, but it can spend a lot of money to do practical things. For example, in the main street, we should draw some promotional signs, make a light box at the door of the shop, or send some small bills, coupons and so on in the concentration area.

You can also plan to make a window show, invite one or two models to show live people, make a hype report with the local media, and quickly gather popularity and fame.

Terminal promotion is always a treasure for women. Nowadays, underwear brand manufacturers usually have some.

Offering attractive promotional gifts can deepen your feelings with customers and shorten the gap. At the same time, it is also a good excuse for your products to keep prices unbroken and not discounted.

At the same time, a good promotional product is an activity advertisement.

Premise permits, there should be a long-term sales promotion flow, and at the same time, the promotion flow must be constantly changed, giving consumers a fresh feeling.

You will encounter inventory problems. You will never be able to sell one hundred percent of the imported products. You must be resolute in dealing with the unsalable style. When dealing with this problem, you must deal with it, because accumulation will only lead to an increasingly devaluation of the product, and at the same time, it will also bring greater pressure on capital, resulting in the cash can not function normally.

For storage products can be carried out.

Handle or treat as a promotional product.

At the same time, you should also regularly inventory your inventory, clearly understand the direction of the product, and analyze the sales data specifically, so as to reduce the risk of stock accumulation.

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Buying underwear must be tried on. You can't rely on intuition. Because the sizes of different brands are not the same, the responsible store assistants should try to persuade customers to try them on, so as to ensure that the underwear bought by the customers is quiet and comfortable, and that the customers' interest in the brand and the rate of return are increased.

The sale of the terminal is ultimately done by the salesperson. The survey data show that the turnover between the highly skilled salesperson and the poor salesperson may vary by more than 8 times.

Whether you are a salesperson or hire a salesperson, you must invite company trainers to carry out professional underwear knowledge and marketing training.

The customer loyalty of the underwear products is far higher than the fashion, and the clothes often have too many styles, colors or seasonal choices that easily make the women's hobbies shift.

And the style and choice of underwear are much smaller. Underwear is a close fitting object. It is easier to develop feelings in dress and women. Usually, the number of female consumers in brand underwear is generally around three brands.

It takes time to cultivate loyal customers. Women's good things will be more determined by the characteristics of sharing. Experiments prove that a loyal customer will bring you about 5 customers at least, and these new customers may become loyal customers.

In this way, a huge sales network will be formed gradually.

Therefore, it is a compulsory course for a good store to keep close ties with old customers.

It can often provide some unique services to old customers, instead of giving gifts to promote sales, sending greeting cards or sending greetings on birthdays or festivals, timely notification of promotional information, organizing regular customers, fashion salons and other mobile activities on a regular basis, and firmly maintaining customer groups.