Financial Changes: Will P2P Still Run?

In 2014, the P2P industry still had some chaos, but the market's heat remained undiminished. It was not only favored by the major investment groups, but also gradually recognized by the majority of investors.

It is worth noting that these P2P platforms accept many capital besides private capital.

Capital investment has always been the vane of trend and market, especially the influx of state capital. Many people in the industry are willing to understand the warning of national attitude and easing policy.

The rapid development of the P2P industry, after 2014 years of barbaric growth, will rapidly turn to the Red Sea in 2015, and the competition is fierce.

In 2014, the crowd raising situation became more rational, and the market situation of the industry gradually became clear.

Although small scale crowd raising is still the mainstream, many VC and PE have begun to notice the crowd raising business, and the competition for investment angels has become increasingly fierce.

The direction of public funding has also been gradually subdivided into culture, technology, public welfare, film and television.

In 2014, all kinds of "treasure" products were faced with the benefits of Waterloo, while the financial products of banks gradually gained dominance in earnings, and Internet financing showed a more diversified business mode.

All kinds of financial products will bloom all over the country, covering all kinds of risks at high and low levels, involving all kinds of people in different ages.

The innovation of Internet financial products in 2015 will gradually conform to the norms.

4. entry threshold is almost zero, local regulation or first hand.

With the rapid development of Internet finance, all kinds of capital, various industries, and many enterprises want to seize the opportunity to share a financial dividend.

On the other hand, the fact that anyone can add one foot to the Internet also shows that Internet finance has almost no entry threshold while supervision is seriously absent.

The voice of Internet financial supervision has been called for one year in 2014, but the "central management" policy has not yet been promulgated. On the contrary, local governments are especially interested in Internet finance, and the regulation of 2015 will start with local policies.

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The deep cooperation between the Internet and traditional industries has also brought about great changes in marketing.

For example, Han Han became a father-in-law somehow. Then, Pu Shu, who retired from the singing world, released the first new song "the ordinary road" in micro-blog in 11 years. Then the "no later stage" was released. The movie purchased tickets accounted for more than 50%. The annual Divine Comedy "little apple" also did not know when it was fired. Then the box office of the old boy's dragons crossed the river from the estimated "70 million" to the final 200 million.

In 2015, the marketing key words are everywhere "two events", and in order to become "events", the corresponding "content" and "community" constantly enter the public view.

All of them point to the new marketing concept -- marketing everyone.

With the "centralization" of mobile e-commerce providers, the era of universal business and marketing is coming.

In the news and social networks of the big bang, everyone is passive or active to be the disseminator of information.

See a fun game, a beautiful article, a touching video, even a beautiful dress, even if there is no interest driven circumstances, it can not help but forward to share.

This phenomenon is very common in the circle of friends. Because of low threshold and zero cost, many micro entrepreneurs are eager to try. In the future, when all social sharing is interconnected, this kind of marketing will become more common.

To stimulate everyone's marketing, there must be "events" as support.

Just like the reason why I quit my job to sell pork hamburger and fire all over the "friend circle", this professional article has made the former IT man selling meat steamed buns in Wudaokou become the focus of public opinion. Consumers attracted by the article have been known to experience it before, and the characteristic service inside the shop has allowed them to spread on the social network.

Also like the Alibaba's "go ah" travel, the slogan of "go where it is not important and important is to go!" is a slogan, which is called a "poster war", resulting in a popular Internet event.

Another event! Event! Even the China electricity supplier research center is putting the "community marketing training course" soft Wen on the Internet. Are you ready to do a big job in 2015, marketer?