Supervise The Shopkeeper'S Essential Treasure Line: Moving Line

The general manager looks at the moving line, usually directly looking at the main passageway, how wide the main passageway is, how to set up and display promotional positions, and how to pition the different categories in the extension process.

But I am not the same. I look at the moving line by looking at the trend of customers, looking at the different types of customers and seeing the customers' pause time at different stops, so as to study the rationality and pition of category layout, the solution of promotion area setting and stacking validity, visual angle obstacle and visual fatigue.

I see the trend of customers, followed by the law.

In my own store, I will analyze the customers of my shop and select a representative customer randomly to follow it everyday.

With the layout map printed on the coordinate paper, from the beginning of the customer's entry, the customer's trajectory is drawn along with the customer's action, and the customer's residence point and the length of stay are marked out. Meanwhile, the customer's line of sight in each sub channel is recorded.

The saccadic process of the goods is used to study the visual fatigue of the customers (usually after the visual fatigue, the eyes are out of sight).

Over the years, mastered all kinds of

After the action track of age, gender and level, I merge the trajectories of similar customers and draw the main trend of different types of customers in my store.

Then you can set up products for different types of customers on the active line of different customer groups.

At the same time, at the same time, at the same time, at the same time at the customer's staying place for a long time, the key recommendation products or the targeted promotion prompts (POP) are displayed; and after studying the visual fatigue point in the secondary channel, I will change the display mode of goods, adjust the pitional varieties, strengthen the promo prompts (such as the recommendation of the store manager, etc.) at the visual fatigue point, or even adjust the shelf length.

I will also go to see rival stores and learning stores.

Similarly, when I look at the moving line, I follow the law.

First, the layout map of the store is copied on the coordinate paper (usually large stores have layout hints, which can be depicted or stolen; if not, I can draw roughly), and then the customers who choose to follow are purposefully selected, and the track, residence time, time and visual fatigue are recorded.

Then we will study the promotion behavior of other stores on the main track of customers, the pition of categories at the line of change, the display of goods on the settlement point, the promotion and display, and the methods of relieving the visual fatigue of customers.

While studying others' strengths, we should study ways to crack down on competitors or mismatch promotions with competitors.