Marketing: Grasp The Opportunity And Develop The Characteristics

If you want to make a prosperous business, you must start from the requirements of customers, so that he can buy what he wants. Customers' aesthetic concepts are not necessarily the same as ours. Besides, customers also have different age levels. Therefore, we should not be able to understand customers' preferences. This is no exception in the clothing industry, which is a great trick of store operation.

　　 business The key to success is whether or not we can grasp the opportunity. If we want to grasp the opportunity, we should always pay attention to choosing the right time to investigate the customers' purchase items and the timing of purchase, which will be convenient for the sale of clothing.

Take the electrical appliance store as an example. Whether or not to go customer When you deliver or repair your home, do not turn your head when things are done. You'd better take a look at the electrical appliances at home and see if there are any minor problems. At the same time, do a little simple service. This will surely improve your customers' sense of dependence.

When installing air-conditioning to customer's home, you must show a friendly and careful attitude in the process of installation. At the same time, ask the customer if any friend you know has to buy an air conditioner. If he feels good about you, he will introduce you to the business.

Shops that sell the same stuff are everywhere. There must be some special features to get customers to come. The characteristics of a shop are like the characteristics of everyone. Shops do not have characteristics, become worthless, it is very difficult to have customers willing to patronize. If two stores display the same goods, but if the service is different, it will make the goods look different, which is the difference between the characteristics of the goods.

Shop characteristic Of course, to meet the needs of customers. As for how to play, individual considerations should be taken into consideration. Besides paying attention to regional factors and opening conditions, we should also consider the income level and cultural level of the region. If shops are located in areas where workers are concentrated, it is best to remain open on Sunday or holidays. When necessary, business hours can also be appropriately extended.

But sometimes it may be limited by the realistic factors such as space, personnel, skills, funds and so on. Therefore, we should start with the possible issues and step by step to make full use of the characteristics. For example, it would be a good idea to focus on familiar, competitive products, or introduce customers to customers by more professional managers.

In fact, the characteristics are not limited to commodities. Other services such as good service, gorgeous shops, and sincere staff are enough to attract customers to come to them if they play one or two characteristics.