Half Of Taobao'S Turnover?

In order to explore the real brush profit chain, and the possible cause.

Behavior, NetEase technology interviewed a number of sellers, brush companies, deceived duper, and Ali side to communicate, trying to sort out the interests of them.

"Half of the paction depends on the brush".

Baidu entered the Taobao brush list, and the related results were about 51 million.

In order to closely observe the underground industry chain, reporters have gradually joined several brush organization, and some of them also need to pay the admission fee.

These rely on QQ group, YY, QT and other communication platform brush organization, often on Taobao and Tmall sellers, as well as the third party brush team hands.

When a new person arrives, there will be a special person responsible for reception and training. The new person will submit a large amount of personal information including ID card photos, Alipay accounts and so on.

The cost of paying for each brush is generally less than 10 yuan, including 4-6 yuan, and 3.5 yuan for express delivery.

Whenever a new task arrives, the host will publish in the group, and the customer who grabs the task will go to the designated shop to purchase the designated commodity according to the guidelines.

In order to avoid the killing of Ali system, sellers will strictly request customers to brush their orders according to their guidelines.

For example, the number of accounts to be brushed off can not be more than 15 times a month, and it can not directly copy keywords to search for their stores, to sell goods by three, and to use Ali Wangwang to speak with sellers.

In short, the customer needs to simulate the behavior track of a real customer, and the seller will send an empty package to pretend the momentum to avoid the detection of Taobao system.

When a customer takes a product, he sometimes needs to pay his own funds to pay. After confirming the receipt and making a favorable comment, the seller will return it again. It can also be paid directly by the seller through the means of asking for payment and remote payment.

The reward of the former is often higher than that of the latter.

However, a number of visitors interviewed by reporters said that the group was mainly composed of family women and college students, and the purpose was to "earn some money in their spare time".

Each single 4-6 yuan reward will take at least 15 minutes to complete.

And the task is not always available, so the income is actually very low.

The owner of a third party brush company told reporters that he had nearly 10 QQ groups in his hand, and nearly 2000 of them each group.

"6-8 yuan per one-way seller, my customers are many, the amount of daily flow of millions, double eleven that day I brush about tens of thousands of single."

In his view, the "trade volume" on the Alibaba platform is half a brush.

Another Tmall seller, who was interviewed, agreed with this statement. "Ten sellers, nine brushes, you do not brush others in the brush, bad money drives out good money, how do you play?" in his view, the brush bill is like an equipment race, never ending, because "always someone is willing to spend more money than you do."

The benefits brought by the brush list include search ranking optimization, store credit upgrade, and paction, attracting more natural traffic and so on.

But most participants believe that the brush list is actually a zero sum game. Good products and well behaved sellers will be eliminated by this game, while shoddy and fake businesses can be popular. This is also one of the reasons why Taobao and Tmall have a high return rate.

Ali's public relations department told NetEase technology that Ali's attitude towards zero tolerance of false pactions has never changed.

Specific measures will be taken to crack down on false pactions through systematic verification, manual audit and whole network reporting.

For all participants in false trading, they will be punished according to specific platform rules.

Yu Weimin, vice president of Alibaba, has said before: "in 2013 alone, the Taobao network security department seized about 120 fake sellers, involving about 500 million pactions, and seized 800 tens of thousands of fraudulent buyers, and the paction volume was over 10 billion yuan.

Professional "fried letter" buyers keep statistics of tens of thousands of people.

However, many of the sellers and the third party do not agree with Ali's attitude towards aggressive brush action (that is, "credit speculation" and "speculation letter").

As we all know, no matter whether it is a real paction or a false deal, Ali can get a raise from every paction.

In addition, the seller to increase the volume of pactions, objectively conducive to the overall improvement of Ali GMV.

However, in the view of Alibaba insiders, "actually, it is not that we do not want to manage, but we can not manage it."

An alibaban employee, who did not want to be named, told NetEase Technology: "all sellers are painting. How do you manage? You can only beat the birds and punish those who are the most ruthless.

In fact, most of our brushes can be identified by our system, but how to manage it is another matter. "

All the spearheads seemed to end up referring to Ali's evaluation and credit system.

The system has been well received in the 2003 when it was launched. Buyers can choose those sellers who are better sellers. Therefore, sellers will pay more attention to the quality and feedback of products and services.

But over the past ten years, the system has changed little.

More and more sellers, the total volume of traffic remains unchanged. In order to get more opportunities to display, sellers seem to have difficulty in taking the risk of taking risks and shops.

Therefore, many respondents believe that we must completely eradicate them.

As a result, Ali must start from the foundation of evaluation and credit system and establish a more healthy flow ecology. Alibaba needs to win more and more cost-effective external flow for sellers, so as to improve the existing situation of thousands of troops across the single log bridge.