The Seven Wolves Are Not Only Clothes, But Also The Interpretation Of Men'S Quality.
Seven wolves
With the top international design team in the domestic garment enterprises, it has assembled excellent designers from Europe, Japan, Hongkong, Korea and the mainland. According to people's life style, the high-end sports, business, leisure and other elements that are widely recognized and loved by the public are integrated into the commodity design of seven wolves.
After years of unremitting efforts, the seven wolves have become the leading brands of men's clothing brands in China.
In its more than 20 years of struggle, the seven wolves brand has won recognition from the industry and has won the favor of consumers.
Up to now, there are more than 3000 national terminals in seven wolves, and three logistics and information centers in Fujian, Beijing and Shanghai have been set up nationwide, and more than 20 provincial logistics and information departments have been carrying out timely logistics and distribution service and information exchange service through advanced information network system, and finally passed the products and values to end customers through terminal network.
Seven wolves, the world's advanced computer automation production equipment, international standardization, closed Industrial Park, the product is fashionable, exquisite fabrics, exquisite workmanship, known as "jacket experts" reputation.
Moreover, the seven wolves also introduced the CIS system into the industry before introducing franchising.
The channel management mode of direct sales and franchising is adopted through careful ERP.
Marketing
Information management, scientific marketing training and timely marketing services form a good communication and positive interaction with the partners of the whole country, and build a win-win situation for mutual benefit.
Since 2007, seven wolves have opened many large flagship stores and living centers throughout the country.
In a number of different styles of shops, the seven wolves combine traditional men's wear, men's clothing, family clothing and household goods into an organic whole, and interpret all aspects of modern male life in an all-round way. Finally, they display a male character with tenderness, solitude, hero, leader and so on.
In the aspect of commodity planning, in order to adapt to the new terminal marketing mode of "living hall", the seven wolves are divided into "international designer series", "classic business / leisure series", "fashion business / leisure series", "life leisure series" and "youth fashion series" according to the diversity and location of the product line.
In addition, the seven wolves also supported the sponsorship of major sporting events such as the China Cup Sailing Competition, polo match, ROC World Racing Championship and Chinese women's golf professional tour, and the opening of the seven wolves Hall of fame.
Seven wolves as China
Clothing brand
The leading companies in the business field are always challenged to create new brand values.
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