Behind The Scenes Of Luxury And Excitement: Danger

"The time I was in New York.

Bought a Coach, less than 1000 yuan, domestic counters to four thousand or five thousand yuan.

Just under the plane, the bag was robbed by a friend of 1200 yuan.

The path said, "I finally understand why there are always so many Chinese people at the door of Coach discount shop."

But that was 2010.

In recent years, Coach has fallen from the clouds.

Some people analyzed the disaster from the discount.

It is understood that

The number of discount stores has a direct trend.

In the United States, the minimum discount for certain festivals is over 75% off. In 2012, Michael Kors, who said "100 shops to open in China in the next 3~5 years", also had a lower discount last year, such as 50 percent off.

On the other hand, in order to digest the production capacity and have to go through the discount, it seems to be a way for light luxury consumers to expand.

It is reported that Coach has decided to close some discount stores because customers have been used to buying discounted Coach over the years.

MK also began to play down the discount so as to avoid possible future slippage.

"Messi's department store MK before a lady's handbag saw 238 dollars before, black Friday sold 178 dollars, I took it."

One consumer said.

25% off, it's a very slow shopping day for black Friday.

Michael Kors also said that before the black Friday, no discount, to show the determination.

The Qianjiang Evening News reporter also saw in the Hangzhou Tower MK store that the discount was very low-key. There were two red "Sale" on the shop window. There was only a small black "Sale" on the wall in the shop. If you didn't ask the salesperson voluntarily, no one would tell you that there was a 30 percent off discount.

Herb Greenberg, a financial investment columnist, quoted her friend's comments on her famous blog, Reality Check, and said: "discount is a discount. Once you need to sell products through discount, it is even harder to sell without discount."

This sentence has already explained the embarrassing situation faced by the light extravagant.

John Idol, chief executive of MK, said: "after the implementation of the strategy of" no discount ", customer demand has been shrinking and sales have been reduced for a short time.