Enterprise Accounting Is A "Housekeeper".

Nowadays, business managers increasingly feel the difficulties of business management: on the one hand, the end of the era of profiteering, the sharp reduction of profit margins and the decline of economic efficiency; on the one hand, the rapid rise of channel businesses, and the beginning of "competition for power and profit" to the upstream manufacturers, forcing manufacturers to reduce costs and facilitate channel businesses; on the one hand, business expenses have risen significantly, especially marketing costs, which has become a headache for managers.

Men are free before they get married. "One person is full and the family is not hungry." today, when money is spent, they never consider savings. But after marriage, they are different. At this point, "housekeeper" is about to intervene in the "financial" problem, so people often say that men only mature after getting married.

The same is true for enterprises in controlling marketing expenses.

Therefore, business managers should find a good financial officer and be a good housekeeper.

Every enterprise and sales branch has its own full-time financial personnel, but many financial personnel do not control the marketing cost very well.

The problem is "housekeeper", which is directly related to the direct supervisor of financial personnel.

To control the marketing cost, we should first formulate a detailed system for the use of marketing expenses.

"The system is more important than everything". The competition in the market environment is increasingly fierce and complicated. It is impossible to control the marketing cost effectively only by personal self-discipline and personal efforts of financial personnel.

Enterprises (including sales branches) must formulate detailed financial systems, such as sales volume, money back, rush accounts, promotion expenses, market construction costs, advertising expenses, wages and bonuses, gift fees, activities (exhibitions, seminars, etc.) fees, reimbursement and so on. Small purchases to office supplies, office work, chores and other matters must be clear.

Second, we must

Carry it out to the end.

It is very important for enterprises to control their marketing expenses inefficiently. The most important thing is that "there are orders and orders", "Housewives" and direct superiors ignore these financial systems and "go up and down". The following marketers are even dismissive of these systems. Controlling marketing expenses has become a "slogan".

General companies, financial personnel and sales managers attach great importance to the control and use of "big" marketing expenses, such as market construction cost control, promotion funds control, wage bonus payment, monthly reimbursement, and so on, but for some "sub sections" are negligent (or to relieve employees' nervousness).

At that time, the house we rented was air-conditioned all day, and the lights were on. The water was streaming continuously. The paper, ink and other articles in the office were scattered around, and promotional gifts were sent home by staff.

In fact, how can we control our marketing expenses?

Finally, we must learn to sing red faces and white faces.

Yes, we have

Able to make perfect

The control system can also be carried out, but it is not enough.

Financial personnel should have flexible but not rigid mind and learn to act.

On the surface, this is not much help in controlling marketing expenses, but in the specific marketing process, the financial and sales managers and salesmen sing a white face and sing a red face will have amazing effect on controlling marketing expenses.

For example, when negotiating with a businessman, the sales manager will sing a red face to express his understanding, and if the financial secretary is singing his face and resolutely opposes and refuses to pay, the businessman will generally take the initiative to lower the threshold, which is undoubtedly of practical significance for reducing the marketing cost.