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    Bank Fashion Enters Bankruptcy Management

    2015/1/11 21:12:00 32

    Bank FashionBankruptcy ManagementHigh Street Brand

    Bank Fashion, a popular fashion retailer in the UK, has entered bankruptcy management. 1555 employees are facing the possibility of unemployment. Just 6 weeks ago, Bank Fashion was bought by the subsidiary of the US investment group Hilco.

    Bank Fashion has 84 stores, mainly in the central and northern part of England, and Scotland. As the famous high street brand youth market in the UK, it claims that 3 out of every 5 Britons are its customers, but it still comes to the fierce market competition and the rise of the electricity supplier. High street brand 。

    Although many agencies have approached Bank Fashion to negotiate acquisitions and may retain some jobs, 1555 employees are still at risk of unemployment.

    Assigned Bankruptcy management People DDT accounting firm disclosed that Bank Fashion has been in deficit for many years, and the loss in the last fiscal year has reached 8 million 100 thousand pounds (about about 76000000 yuan). Its shareholder, the famous British sports fashion brand JD Sports, has only charged 1 pounds of the subsidiary company of Hilco under the burden of unloading. In November 2014, it sold the control of Bank Fashion.

       Hilco As an investment group specializing in the acquisition and reorganization of retail enterprises with financial difficulties, after reviewing the operation of Bank Fashion, it was confirmed that the restructuring of the company was almost impossible.

    At present, all the stores of Bank are still operating normally, and the salaries of their employees are also paid normally. However, reporters saw that their official website had already played a "three fold" discount advertisement.

    DDT said that many institutions have expressed the intention to buy, as bankruptcy managers, they are still looking for more interested takeover agencies to ensure that part of Bank Fashion or even business continues.

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    Of the 5 existing Hermes homes, 3 are located in the Asia Pacific region, and Mr. Florian Craen, the executive vice president of Hermes, believes that this does show the importance of the region to the global strategy of Hermes. "But not only Hermes thinks so, but also the whole industry." Florian Craen said, "we have a long history of development in Japan and South Korea, so the establishment of Hermes house there is a gradual natural selection. Six years ago, we decided to build the same Hermes family in Shanghai."

    In the view of Florian Craen, the development of Chinese market and Chinese consumers in recent years is astonishing. "In China, all changes and developments are faster than other countries, including consumer expectations, cognition, behavior and so on."

    In Paris, Florian Craen sometimes visits the Hermes store. He finds that Chinese consumers understand and accept Hermes very quickly and are very clear about what they want. "These Chinese consumers are very diverse, and some understand our brand even deeper than French consumers and our employees." This point makes Florian Craen exclaim. "Of course, there are still a large number of Chinese consumers on the way to try to understand Hermes history, stories and products, which makes us feel very pleased."

    However, like the mature markets of Europe, America, Japan and Korea, China's luxury consumers are becoming younger. Many high-end brands are beginning to prepare these new customers with relatively low price, younger products, but Hermes does not do so. In the "Hermes house", it can be seen that different season products are naturally adjacent to each other, such as the home world on the third floor, many designs are invariable for many years, but their design elements are still full of contemporary flavor; for example, the luggage and bags area on the first floor, here is a new handbag in 2014, next to it is often a classic classic.


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