More And More Traditional Clothing Brands Will Be Forced To Test The Water O2O Mode.

Under the environment of economic downturn, the clothing industry has been caught up in the closing of stores.

The emergence of the electricity supplier has made the mass consumer market unusually hot. The traditional clothing enterprises are also catching up with this development opportunity. With the help of the electronic business platform, they will carry out the business of electronic commerce, try to set foot in the cross-border electricity supplier, and expand the sales channels on the domestic external lines.

What is the income that O2O can bring to the enterprise in the end? Can O2O make money? How can O2O be real?

Boosters and accelerators for pformation and upgrading?

According to China

According to the autumn Industry Research Report of the Federation in 2014, in the survey of e-commerce applications of four categories of textile and garment enterprises, such as home textile, clothing, fabrics and sweaters in Jiangsu and Zhejiang industrial clusters, it is found that some brands have begun to layout and operate for O2O. However, the development of e-commerce in the region lacks planning, warehousing, logistics and other public service construction lag behind, and the narrow selection of the third party e-commerce platform, the lack of professional solutions and talents, and the high cost of online marketing and other issues are becoming increasingly prominent, which has plagued many garment enterprises to apply e-commerce and promote O2O.

Since the beginning of this year, China's apparel consumption has continued to grow at a low digit rate. High inventory has made many service enterprises miserable. Many garment companies are keen on online marketing, but their online sales are still at a low level. The unit price of products is not high, and the online and offline rush is increasingly sharp, making it almost unprofitable.

How much does it cost to join a bra brand?

Clothing o2o

At present, the consensus of most experts in the industry is that O2O is no longer a "concept game" for the solid clothing enterprises, but a "system engineering" for upgrading the industrial value chain and upgrading the retail industry. Playing the "empty" game again runs counter to the original intention of O2O.

The role of generalized O2O in the pformation and upgrading of the business ecosystem of enterprises is not only at the channel level, but also at the consumer level and the cooperation level, so as to adapt to the new digital basis and establish a new life style.

In order to open up and truly realize O2O, garment enterprises need to do four basic projects, including commodity opening, store opening, membership system opening and profit distribution.

In fact, O2O of garment enterprises is the termination of POS mobile and data analysis system, and it is the comprehensive information technology of offline retail stores.

The drastic change of China's garment industry has become an important way for O2O to break through.

In 2015, how much is the cost of joining underwear brand? How much will it cost? O2O will become more fierce. Its penetration, change and subversion to traditional industries will be beyond everyone's imagination.

The clothing industry, the largest category of online shopping, is being changed by O2O.

In the process, more and more traditional clothing brands will be forced to test the water O2O mode.