Marketing: Don'T "Superficial" Display.

This part of the exhibition in the current Chinese apparel industry is like an iceberg anyone wants to break.

However, what can be seen and understood by enterprises and individuals at present can be seen on the surface of the water, that is, the display of shop goods and the aesthetic sense of being in line with the brand. However, the division and management of display execution and display in the shop and the complementary division of planning, design and sales department, and the larger part below the surface of the shop is hard to understand.

This is the display state of most clothing industries in China.

Clothing brands do not only have good products, good services, but also have strong sales force shop display.

Display is the best expression of brand style. Good Chen Li can make brand products more sales and brand personality.

The collocation and collocation of store products, the collocation techniques of clothing and vivid expression of facial expression, and the design of visual points and the design of customer passageway in shops are all very important marketing links of terminals. They play a role of lifting weight in the terminal sales process, not just simply placing goods.

In the exhibition area, how to apply the chromatic and display skills in the shops to display the value of commodity display combined with art and sales, and how to better display the distinctive style of the brand in the process of display, has become a new core link in the field of brand competition.

But now most of the clothing brands show great confusion in the exhibition area and have some obstacles which are difficult to break through.

The further development of international brands will undoubtedly greatly shake the organizational structure of clothing enterprises: the structure of product series, the circulation of information, and the sensitivity of the sales point; the display designer's work is extending to the upstream organization more and more; this means that the work of display designers has changed greatly, and the profession needs professional teachers to create the true style for the display of their brands, and of course, designers need to have more relevant knowledge.

It is not a simple clothing operator, but a comprehensive individual who needs to have fashion sense, brand awareness, color beauty and Spatial Aesthetics. Chinese exhibition designers designated training base, Shenzhen Pan American vocational training center took the lead in color, lighting, space, vision, commodity science and display skills.

The training of knowledge system such as design aesthetics and consumption psychology can create a real and complete display designer.