Sports Brand Display Skills: Expressing Sense Of Movement

In the creation of the whole space sense, the demand for display shelves is also very high.

In China, many display shelves are relatively "closed".

The so-called closure, that is, the shelf design is relatively specific, the form of a strong sense of openness is relatively limited, so that the shelf itself to the product requirements are very high, so that Chen Li left the space to play is relatively small.

So it often happens that the display of a group of products is divided into many units in the shop, the intention is to emphasize each group of products, but finally weaken the overall expression.

In foreign countries, the design of the rack is very particular, and its design will leave the product with huge space to display, which will leave Mr. Chen's considerable room for play.

For example, many shelves in China are framed, each product is confined to a frame, but many foreign brands use straight shelf.

The advantage of a straight shelf is that it is free to display products. It is very open. It can display a group of products according to a specific theme without being restricted by product categories, which makes it easier to embody the concept of brand.

For example,

I want to highlight the theme of outdoor sports. If you use a straight shelf, you can put the coat under the theme.

Shoes, gloves, bags, even bicycles and other props together to display centrally without having to be mindless about whether the tops or shoes can be displayed together.

Specifically to shoes, in the display of sports shoes, shoes wall is a very important element.

Shoes used to be on the wall of the shoes, many of them are upright. They are looking for shoes to look like Zhou Zheng, but when all the shoes are supported, the whole face is on the whole.

It lacks the sense of hierarchy and can not emphasize the theme of rethinking.

Now, many brands have made such an attempt.

In a shoe wall, most shoe holders are still upright, but in a row of prominent positions, the use of inclined bracket.

The use of the inclined bracket gives the shoes a sense of movement, so that the whole shoe wall is alive.

It should be noted that the shoes displayed on the skew should be the key points to be expressed in a group of products, especially the products that are mainly recommended.

Sports brand display props should also be closely related to the brand's own LOGO diagram.

For example, the radian of a brand's LOGO diagram is relatively large. At this time, the shelf is not suitable if it has an acute angle. It looks very uncoordinated.

In short, the choice of display props is not arbitrary, and the props are not isolated. They need to be closely related to the spatial feeling of the entire store and the image of the brand.