LANYU Blue Fish Has Won The Top Ten Fashion Brand.

In November 22, 2014, with the theme of "gathering the classic brand and winning the future of footwear industry", Huicong net 2013-2014 held the grand ceremony of the China footwear industry brand event in Fujian Powerlong Hotel Jinjiang.

Experts from the footwear industry, leaders of relevant associations, enterprises and professional buyers in the industry attended the award ceremony and witnessed it.

The thirteen awards of the industry were born.

At the same time, this activity has also attracted the attention of industry media and authoritative mass media and conducted a full report on the event.

This award ceremony is divided into the following four aspects: Reform of the stock market, leader dialogue, red carpet show, media meeting, Summit Forum, award presentation ceremony, award-winning enterprise interview and exchange dinner.

As the highlight of this brand event, the award ceremony became the highlight of the event.

The award ceremony presented a total of 13 top 10 enterprises in the footwear industry. They are: top ten men's shoes brand, top ten women's shoes brand, top ten sneakers, ten best ten outdoor / casual shoes brand, top ten shoes brand, ten best fashion brand, the most influential brand, the ten biggest personages, ten top shoemaking equipment suppliers, ten top shoemaking material suppliers, the most popular footwear service agencies, the electric business Pioneer Award and the industry annual single award.

"LANYU

"Won the top 2013-2014 fashion brand of China footwear industry in Huicong net.

The blue fish footwear industry, founded in 2006, is a domestic large and medium-sized shoe making enterprise specializing in the diversified design, production and trade of shoes. In just 8 years, it has won the top ten fashion brand of China's footwear industry in 2014 years.

So far, how did Ceng Deqiang manage to cultivate young people's market and meet the needs of consumers? How did he plan to cross the line from cloth shoes to running shoes? This reporter interviewed Ceng Deqiang, general manager of the blue fish industry.

Achievements of blue fish

Into the blue fish exhibition hall, the black side of the decoration style, Xiaobian like wandering in the ocean, like a small fish alive, full of joy.

At the first glance, the shelves were full of colors.

Son, like a garden cluster.

A little bit of British flavor, outdoor shoes last design, or sailing like small appearance, and even the fashionable bean doubles shoes also have the smell of cloth shoes into it.

Ceng Deqiang said: "blue fish are located in the age of 13-25 years of age.

Their pursuit

At the same time, I also like colorful shoes to match different styles.

Our company's design team is good at using popular technology, material and color matching to apply to our blue fish shoes.

along with

As an index of the market and leisure lifestyle, more and more enterprises have cast their eyes on this market. The blue fish has become the new representative of the shoe industry, and is different from the traditional vulcanized shoes. These shoes have gone far beyond the traditional definition of cloth shoes. After that, the shoe fashion will undoubtedly make the cloth shoes market to a certain extent.

At present, the blue fish has become the representative of the European and American lazy cloth shoes to some extent. After seeking the differentiation of product positioning in the market, we continue to refine and strengthen the unique difference of brand concept. This is a process of long-term accumulation of brand culture.

Ceng Deqiang stressed: "at the beginning of the founding of the blue fish, we firmly laid the foundation of the cultural foundation of the cloth shoes market. The cloth shoes were called lazy shoes, because they were light and easy to wear and colorful. Therefore, the market of cloth shoes is biased towards the young people's market, and it's the best choice to fit the young people's consumption market."

Therefore, aiming at the young consumer groups, the blue fish industry skillfully put forward Slogan which conforms to the consumer psychology and has the brand logo: Make the difference is the same as "cloth". It tells the aspirations of the young people of the blue fish brand target audience.

It is reported that blue fish cloth shoes business has spread throughout the southwest, central China, Southern China, East China's many provinces and autonomous regions, and exported to Europe and the United States, in Southeast Asia seven countries, South Korea, Taiwan and other areas have exclusive stores or counters, market share continues to rise.

"By integrating characteristic cultural resources, the core of brand culture can be implanted, and the emotional and cultural differentiation based on homogeneous products can be realized.

When the brand is no longer a mere product, it is a cultural label. At this time, the differentiation characteristics of the brand have already been formed and occupy the market.

Ceng Deqiang said confidently.

New trend of cross boundary running shoes

In the middle of 70s, jogging was popular in the United States, so the jogging sports shoes became popular for jogging fans.

After decades of development, comfortable shoes with comfortable feet feel loved by jogging people, and then to the classic shape.

In 2014, the blue fish footwear industry officially became the exclusive carrier of the new China. It has been favored by consumers since its brand strategy.

The product is designed for creative, independent and confident fashion personages. The brand focuses on comfortable walking doctrine. With the theme of designing high quality shoes that are close to the needs of life, it integrates the elegant and noble atmosphere into elegant, calm and unique elegance.

Ceng Deqiang said confidently: "the reason why the new leader has chosen to cooperate with our company is first because we have the same batch of consumer groups. Once again, they have made a hundred percent recognition from the development capability, production scale to quality control and management team, brand operation and channel control through a number of visits."

In November 10th, the blue fish industry took the theme of "intensive farming and terminal cohesion" as the theme, and held a new sales conference in 2015.

At the meeting, the blue fish displayed nearly 300 new products. They were divided into five series: fashionable elegance, romantic feelings, luxurious personality, weekend life, elegant life, etc., drawing on the latest trend of 2015 international shoe products, emphasizing the collocation of colors and styles, and getting the support and love of franchisees.

Zeng de Qiang has his own consideration on the layout of marketing channels.

It is reported that there are more than 40 agents in the whole country, and the cooperative relationship established through the investigation of their sales experience, sales channels, capital flow and market resources.

Ceng Deqiang said: "our company's sales are mainly offline. There are too many fake brands on the Internet. If we buy quality problems, it will hurt our brand.

Therefore, the products on the network are mainly used for display. If you need to buy them, you can directly find local businesses to buy them. "

Ceng Deqiang said that brand is always a direction for enterprises to think deeply and strive for in the process of development.