Choose The Address Of Your Shop To Help You Make Big Money.
This phenomenon is familiar to people gathered together in the same area or even on the same commercial street, because customers want to buy products of high quality and low price with the lowest possible amount of money. They often sell three goods, and Pu Xiuxiu jewelry takes advantage of its own products, which has obvious advantages and rich sexual characteristics.
Competitive strength
Strong and other advantages enter the business circle of "gathering" in the same industry, often can quickly contend for and occupy the target market.
Fourth, the surrounding areas of schools and other schools.
College students are in the prime of life, energetic, sensitive to charisma, persistent pursuit of fashion accessories, but because of their limited economic capacity, they are very sensitive to prices. Pu Xiuxiu's market positioning with high quality and low price can meet their needs to the greatest extent.
Following the same principle, Haagen Dazs should not hire a professional agent who is familiar with the local life style to select the address of flagship store when choosing the site.
All the stores are located in the most prosperous city.
Lot
The flow of people is large, the advertising effect is obvious, and try to create an absolute mood of petty bourgeois sentiment.
In Shanghai, Haagen Dazs Binjiang store is located in Pudong, facing the Bund, the charming nightscape of the World Museum and the new modern buildings, which will become the trend of the new Shanghai fashion trend.
In Hangzhou, Haagen Dazs set the background of West Lake's beautiful scenery of misty rain and Southern Yangtze River as the store's background. The combination of Chinese and Western ideas has become a major driving force to attract consumers to patronize.
In Qingdao, located in the modern shopping plaza of sunshine department store, Haagen Dazs provides a spacious space with a thermocline. Facing the newly built Olympic Plaza, there is more hope and hope for people to enjoy a sweet taste from a foreign country.
site selection
There will be many unpredictable variables.
Therefore, we must learn to find subtle differences in a business circle.
For example, different directions, different local main buildings or different terrain, and so on, often affect the turnover of the shops.
Usually, it is best to cross the traffic lights at the traffic lights, because it is convenient for customers to enter, without causing congestion and congestion at the entrance of shops.
Different cities have different advantages and disadvantages. In the northern cities, if the store faces the wind (usually northwesterly) and the winter wind is constantly attacking, the customers will be driven away. Therefore, the location of the draught must be carefully chosen.
Some shops have trees, buildings and so on. These obstacles may affect the visibility of the shops, thus affecting the passenger flow.
Because of this, we have to gain the greatest advantage in position by subtle contrast.
In short, for entrepreneurs, shop location is an important factor related to the rise and fall of business.
In the process of site selection, we should not only consider the population density, geographical environment, terrain characteristics and other conventional aspects, but also consider the development trend of regional economy, income level, residential area planning and so on.
In addition, the characteristics of the road and the configuration of the shops should be taken into consideration.
If you choose a suitable store site, you should consider all the above factors. If you are a franchisee, you should also be good at getting the support from the headquarters. With the experience of the experts who join the headquarters, you can evaluate and prove the store site.
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