How To Start A Clothing Store?

The fashion Miss Wu is a "returnees". She graduated from Canada a few years ago. She owned an accountant in a local textile company. However, Miss Wu quit her job because she didn't have much interest in her job.

With her interest in European style home furnishings, she returned to her hometown of Guangzhou and opened a special home accessories store.

As the business is booming, Miss Wu's 15 square meter shop can no longer meet the requirements. She is planning to expand the shop floor and is ready to use the Internet platform to extend the tentacles of the store to a further distance.

Characteristic home decoration market

When studying in Canada, Miss Wu always had a special liking for European style home accessories. She often collected some strange and unique things, and more and more things became more and more. So a friend suggested that "you have so many things and are very interesting, so many of them can't be found in the general market, so it's better to open a small shop!" this proposal has moved Miss Wu to her heart. Anyway, it is her hobby.

Site selection and shop opening.

In Europe,

In terms of warmth and characteristics, in Guangzhou, although there are many shops selling furniture, there are not many shops selling distinctive home accessories.

Miss Wu feels that this is an empty spot in the Guangzhou market.

Miss Wu believes that home decorations are different from other daily necessities. It pays attention to emotional appeal rather than practicality. This requires a certain cultural background, such as Beijing and Shanghai.

Most of the people in Guangzhou still focus on the practicality of the products. However, Guangzhou has a large population and strong acceptance ability. With the continuous improvement of education and living standards, Guangzhou's special home accessories market is still very promising.

After nearly a year's inspection, Miss Wu took a fancy to the gold rush road which is relatively mature and convenient to leave home.

"In fact, Tianhe City and the construction of six roads are also good sections, with large flow of people, many white-collar workers, and concentrated shops, which are easy to attract customers."

Home decoration is a kind of home culture, so people who have their own ideas and have certain cultural taste will be the buyers of small shops.

"Many people will ask our products to be sold at a discount because they are more pragmatic. These people are not our target customers.

So I want to find places where there are more cultural white-collar workers and "returnees".

Miss Wu originally had a small shop in Zhonghua square, but it closed the shop for various reasons.

"You can't just watch the traffic volume, it depends on who is in the passenger flow.

Our products should be watched slowly and appreciated slowly.

Usually, if a few girls come together, they won't buy anything because they can't calm down and enjoy it. "

It seems that choosing a location not only depends on the passenger flow, but also on the economic level and cultural level of the guests.

Miss Wu believes that in the large furniture market, there is room for development in making a feature home store. "But these places are expensive, usually without a small storefront and can be rented. Two, if there is no market, it is difficult to achieve a balance between supply and demand."