La Natsu Bell: The Future Retail Competition Is Not Competitive.

At present, La Natsu Bell has realized the online, offline goods, inventory and traffic flow, providing better service for online shopping customers.

In the blueprint of the whole channel, consumers will no longer be clear about the two online and offline businesses, but more like "amphibians", which requires brands to open up all shopping scenarios and optimize them continuously.

Using Internet thinking to mine customers' needs and pain points, provide three-dimensional services, and integrate and innovate the advantages of online and offline marketing.

according to

The plan is that when customers choose a single piece of clothing, they often face the problem of collocation. This is also a common problem for many female shoppers. The collocation consultant of the shop can provide the corresponding collocation suggestions, and display the matching plan directly to consumers through the flat panel.

In addition to providing consumers with matching references, online payment can also be completed.

Consumers should take the fancy of the collocation consultant.

The line is easy to try on, and it is too lazy to queue up to settle accounts. It can complete the scan payment directly through the mobile terminal of the store.

In the future plan, the solution to the problem of the lack of color and broken codes in the shop will also be the aspect that La Natsu Bell needs to improve gradually. For example, if the clothes that the consumer is looking for in a shop, if the goods are out of stock, the shop guide can be sent or sent to the consumer's home through the mobile terminal from another house, so as to enhance the consumer shopping experience and reduce the loss of sales volume.

"Competition in the future retail industry is the competition of shopping experience.

Who can better satisfy customers' needs and who can maintain long-term competitive advantage?

In the future, La Natsu Bell will focus on the five aspects of business, inventory, traffic, membership and payment, which are focused on the shopping scene of customers. We hope that customers will come to La Natsu Bell to be as friendly as friends in the neighborhood when shopping, just as happy and full of fun and convenience as friends.

La Natsu Bell executive director, assistant chairman and senior executive vice president Hu Gangru said.

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The electricity supplier once regarded as a myth is still a life-saving straw in the traditional retail industry. The reason why consumers choose online shopping is that they have wide selection, easy to search, affordable, easy to compare and convenient shopping.

However, it can not replace the service experience of the entity store. Customers can not touch, try and try, but also suffer from "slow delivery".

Because of this, La Natsu Bell's whole channel will create seamless "full channel" experience, providing customers with a new shopping experience as the ultimate goal of the whole channel.

In recent years, the traditional retail industry has been hitting the network electricity supplier, the electricity supplier has become the general trend. However, in the most intense period of the electricity supplier, La Natsu Bell did not rush to implement the strategy of the electricity supplier, but buried himself in practicing the internal strength.

When their peers moved to the line, La Natsu Bell concentrated on the expansion of Direct stores, constantly grabbing the share of the line and optimizing the store service. Once landed at Tmall mall, he became a "millionaire" in just 8 days, entered the "ten million club" in 3 months, ranked twelfth under the double 11 online brand electric business, and doubled 12 in one move to TOP10, ranked third below the online brand electric business, only behind UNIQLO and Bosideng.

The performance of the "two pairs" is far ahead of expectations, which makes Alibaba feel surprised. The responsible person sends congratulations on the email, praising "rare rapid breakthroughs".

At this time people noticed that this low-key traditional retail brand has also made a good performance on line.

In fact, all of this is not accidental. We must know that the commercial gene of the whole direct camp laid the foundation for La Natsu Bell O2O's early victory.

In fact, La Natsu Bell's understanding and strategy for the whole channel is different from other clothing brands, and is full of foresight and foresight.

Thousands of direct chain stores across the country, new and synchronous activities on line and offline, share the same price with the same price, store and store the total warehouse and store, and the national store is equivalent to the warehouse of the online store. This has laid the innate advantage for La Natsu Bell to foster strengths and circumvent weaknesses and achieve full channel business in one step.

Just getting through online and offline inventories brings a better logistics experience to customers, and achieved a clear net sales margin beyond expected in 2014. This is only the first step in La Natsu Bell's strategy implementation. In the future, La Natsu Bell aims to promote full channel business and create a more free and free shopping experience mode.