Department Stores "Pformation" Shopping Center Those Things.

General manager, Wang Lei and Denis group

"Turning department stores into" shopping centers ".

Wang Lei said that the rich format can naturally meet the different needs of customers, but restaurants, entertainment and many other formats are not unique to shopping centers, and department stores can also do so.

So the department stores have to add functional items such as laundry, SPA, catering, children's intelligence hall and so on. Denis stores and Denis stores will squeeze some of the volume to do these things. Although the flat effect may not be high, it can bring large passenger flow to the shopping mall.

Here, customers will come not only for shopping, but also for dinner, social networking and rest.

However, in

It is a question that operators must consider if the functional items reach a certain proportion in the shopping mall.

How to make management change from extensive to meticulous? We must learn to do a careful calculation of the business site, calculate the efficiency of every square meter to the company, and maximize the value of every square metre.

At present, department stores have entered the trough of sales band. In fact, the market has already knocked the alarm bell for department stores. If we keep on complacent, we will still lag behind the market changes.

Therefore, the department stores must be innovative, change and seek different things. The department store industry will never die out. Once the change is coming, the pformation of shopping centers will be the right way.

In 2014, it launched the largest renovation and upgrading in 18 years. With the core business philosophy of "Pan shopping mall department store", focusing on consumers' beer and skittles, the pursuit of new and colorful products is the starting point to create the most attractive department store.

In the process of pformation, we attach great importance to young customers.

Because the "post-80", "post-90s" or even "00 after" have gradually become the main consumers of consumption. In the proportion of overall sales, though they do not consume a lot, the consumption frequency is high and the base number is large.

Therefore, the pformation of department stores must deal with the consumption habits of these groups.

Department store shopping center is the only way for its pformation, and it is also the inevitable result of market development.

In the major predicament of the department store, poor experience is particularly prominent. However, in the era of consumption diversification and individuation, experiential commerce has become the key to competition. Who can experience the ultimate goal and integrate better with commodities, marketing and services, who will be invincible in the future business war.

For department stores in a period of deep pition, it is natural to survive in order to survive.

Therefore, department stores need to absorb new elements of shopping centers to optimize their own formats, and gradually increase the factors of entertainment and experience consumption on the basis of existing ones, and increase facilities such as education, catering, cinemas, amusement and recreation, or pform the whole shopping mall, improve the environment, and at the same time, divide the consumption groups to achieve differentiated positioning and make an advantage.