Han Jianguo: Department Stores Are Already Warming Up.

Han Jianguo is not a soldier, but his face has the same firmness as a soldier. There is only one aim for a soldier to fight. That is to win. When Han Jianguo is in charge of the Gan Jia Kou building, he only looks at an indicator, that is, net profit.

Under its leadership, even in the cold winter of the department store, the Gan Jia Kou building can still guarantee double growth of revenue and profits. In Han Jianguo's view, the department store industry is in the cold winter, but it has already seen the trend of warm spring. "From 2013, the business downturn is returning from another sense, starting to return to the market, return to normal consumption, and return to the self run mode".

Returning to the law of natural consumption

In the past two years, the market performance of commercial retail industry is prevalent in the industry, but Han Jianguo is not as worried as other business people. "After filtering out the bubble of shopping card consumption, the real natural consumption rule will emerge."

This coincides with the consumption of community residents who have always been good at Gan Jia Kou mansion.

As a community-based business enterprise, Gan Jia Kou building constantly adjusts its format and commodity mix, enlarges the proportion of functional format area, and satisfies customer experience and personalized consumption demand.

This year, Gan Bai supermarket adjusted the layout of food, non-staple food and daily chemicals around the management idea of convenience and benefiting the people. It introduced a series of single brand products with high sales volume and good reputation, replaced the shelves of vegetables and fruit areas, and adjusted the moving lines, which promoted the quality of fruit, vegetable and vegetable areas in supermarkets.

Compared with the downturn in the retail market, market irregularities make Han Jianguo headache.

Han Jianguo pointed out that the biggest feature of this year's consumer environment is the "vicious circle" which is "not promoting but not selling". "Now you are not pushing me to buy it, especially this year, especially in discount competition."

However, discount sales directly affect the improvement of gross profit. According to it, the gross gross profit margin of the Gan Jia Kou building is less than 2% this year.

In Han Jianguo's view, discount competition is partly due to the downturn in retail sales, and to stimulate consumption. On the other hand, it comes from the impact of e-commerce. There is no discount in stores, so it is difficult to attract consumers.

"The electricity supplier is not terrible, afraid that department stores will fight themselves."

It is believed that there are some problems in the business channel itself, such as tax revenue, commodity quality, after sale, etc., consumers will be returned to the physical channel after being attracted for a short time. The consumption brought by discount sales will not last. The market should return to the "need to buy" rather than the "normal market rule with discount".

At the same time, the trend of consumption has started from the purchase of goods to experiential consumption. According to the changes of consumption environment, the Gan Jia Kou building has also been partially adjusted.

According to the introduction, the Gan Jia Kou building will also be pformed gradually from the community business department store development mode to the community life center. Besides undertaking the needs of community commercial department stores to meet people's daily shopping and some service functions, the future will also become the center of community culture, leisure and interpersonal communication.

In order to enrich the format function and increase the ability to gather guests, this year, the building has introduced jewellery, private custom brand, Fabry, lollipop, Hong Kong style sweet fruit C Yi Bai and Hai Po swimming pool, providing customers with more leisure places than shopping, which not only enriches the category of business, but also expands the scope of service.

The department stores are facing unprecedented challenges. The innovation of business mode has become the core issue that many businessmen consider when making strategic direction adjustment.

One of the important ways of business mode innovation is to explore the self employment mode of department stores.

Han Jianguo told the Beijing Commercial Daily reporter that the Gan Jia Kou building is also actively exploring the pformation of its business mode. In the early stage, the joint operation and self operation should be taken simultaneously to gradually develop the steady measures for self development.

The development of professional buyer teams directly affects the success of the pformation from the joint venture to the self run mode.

According to Han Jianguo, Gan Jia Kou has selected 15 top and middle managers to participate in the professional buyer training of MOD ART International Fashion Art Institute in Paris, France.

"Commodities must have a sense of frontier, not too new, but also in season."

Han Jianguo said that at present is trying to cooperate to launch its own brand, mainly socks, bags and other basic funds, for the mass consumer market, in addition to online sales, but also on the Internet for extension sales, and profit margins are mainly on the Internet channel, shop mainly service.