Fashion Store Promotions Need Creativity.
When we are doing creative sales promotion activities, the first thing we need to consider is budget.
Because no matter how creative and innovative the project is,
capital
If we can't keep up with the plan, we can't carry out the plan, so a good sales promotion plan will only be a white paper which has been meaningless.
What's more, our sales promotion activities are to make profits and profits, and to make profits. We should blindly ignore the budget and organize activities.
Yes, we have
business
Friends may not have much experience in planning this area, so they give them to their subordinates.
A phenomenon that is easy to happen is that the subordinates have written a lot of things in order to please their superiors, but at first glance they are quite good, but there are many ways to carry them out.
When planning, we should not only meet the requirements of our superiors, but also pay more attention to showing the details more clearly and make it more feasible.
We need to give full play to creativity.
Imagination
When we are brainstorming, we must base ourselves on reality.
Otherwise, it would become a flightless wing. It would be a burden to look beautiful again.
The budget of the fund is one of them. Besides, we also need to consider how long it will take to prepare, how difficult the equipment is.
In order to fight for eyeballs, many businesses will give out a lot of tricks when promoting sales: Thunder slogans, cool models and vulgar advertising messages.
Although this practice can cause a lot of attention and make a lot of popularity in a short time, it also seriously damages the image of the shop, leaving a vulgar brand image in the minds of consumers. It will be difficult to make the business bigger again in the future.
If we can not conceive of such a good theme when we are planning a sales promotion plan, we must take the best interests of customers as the theme of our activities.
Because sales promotion itself is a price war between merchants, customers will aim at the most profitable shops, so when we design propaganda points, we should add some words such as "the lowest price, the highest discount" and so on, which will stimulate consumers' consumption desire more.
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