Store Management Indicators Data Analysis To Enhance Performance
1. sales index analysis: mainly analyzes the sales situation of this month, the completion of sales target this month, compared with the same period last year, through this group of data analysis, we can know the difference between the sales trend and the actual sales and plan.
Two
Gross profit
Analysis: the gross margin and gross profit margin of this month are analyzed, compared with the same period last year.
Through the analysis of this set of data, we can know the situation of gross margin and whether there is any shortage of gross profit.
Three
Operation
Controllable cost analysis: mainly the detailed analysis of the cost of this month, compared with the same period last year, whether there is a cost saving control cost, the cost here refers to: staff costs, energy consumption, materials and office supplies, maintenance costs, rent, inventory loss, daily operating expenses (telephone, pportation, health, taxes, business expenses), through the analysis of this data, you can clearly know that store operation is controllable.
Cost
Are there any abnormal expenses incurred in the subsequent payments and whether there is room for saving?
4. Ping efficiency: mainly in this month, compared with the same period last year, "average daily efficiency" refers to the "daily average unit area sales", which is the average daily sales / store business area.
5. per capita labor efficiency: mainly the average per capita labor effect this month, compared with the same period last year, the monthly average per capita efficiency calculation method: Sales / monthly salary this month.
6. inventory loss rate analysis: the main result is the brief analysis of store inventory results. Through analysis, we can find out the problems existing in all aspects of drug purchase, sale and storage.
7. store inventory analysis: mainly the average commodity inventory and turnover days this month, compared with the same period last year.
Through this set of data analysis, we can see whether there is an abnormal inventory in stores, especially whether there is a backlog of stock.
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1. the result of life = the way of thinking * enthusiasm.
2. profit growth - 80% of your sales come from 20% of existing customers.
3. cost reduction - the cost of developing new customers = the cost of retaining old customers *6.
4, more new customers - 60% of new customers come from the recommendation of existing customers.
5. cultivate loyal customers - buying 40% depends on trust.
6., to attract a customer, the cost is 5-7 times the cost of retaining a customer.
7., to eliminate a negative impression, we need 12 positive impressions to make up for it.
8. in order to redress the first impression that the service quality is not good, the cost of 25%-50% is often spent more.
9.100 satisfied customers can produce 15 new guests.
10. behind every complaining guest, there are actually 20 customers who are dissatisfied (telling others).
11. increasing customer loyalty can increase profits by 5-17 times, increase customer loyalty by 5%, and increase business profits to 25%-85%.
12. selling function can't sell brand, sell emotion can sell brand.
13. customers first buy attitude, then buy products.
Good customer service is 90% attitude and 10% knowledge.
14. word of mouth sales power is 15 times higher than direct sales force.
More than 15.90% of salesmen are accustomed to speaking to customers rather than asking questions.
16. sales = refusal, 96% of people give up after 4 times of sales rejection, 4% of them will ask for fifth times, 60% of business is asking for 4 or more pactions.
17. 5% loss of customers and 25% loss of profits.
18. customer complaints handled well, 67% of customers will look back.
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