How To Sell More Products Online?
Let's talk about how to sell online products.
Online selling is different from selling goods in physical stores. Because online can not directly feel physical objects, they can only feel the merchandise by taking pictures and words, so selling online products is more important than offline.
Products on the website display well, can sell a good price, but also more likely to let consumers believe that the quality of their products, especially clothing products, but also on the display of products, we need to work hard.
"Sell well" can get consumers' trust and purchase.
People who generally do not sell goods think that it is just to invite a foreign model to wear costumes and make beautiful photos.
In fact, on the contrary, consumers see too beautiful photos will be suspected of cutting from the magazine, but not to buy.
If the seller wants to sell clothes easily, it is best for people to put on clothes and take photos so that buyers can know clearly whether the clothes are fitted properly.
And customers buy clothes generally are actually wearing, shooting style can not be too strange, and can not be too avant-garde, such clothes are often do not know how to wear, or do not understand how to match, clothing is too avant-garde, too beautiful, white-collar workers are afraid to wear to work.
Too beautiful to sell is to be "far away and not to play".
Therefore, if the filming of clothing is "next door girl" model "real wear" Scene filming, blending some popular fashion shooting elements, instead of allowing MM to accept and highlight the advantages of photos, can increase the trust and intimacy of the product, so the adoption of the neighborhood girl style shooting style is one of the skills to increase the product's "selling phase".
Another time when shooting, it is emphasized that we should take more details of the merchandise, try to make the product's "sell" on the website and users feel the same.
It is real estate marketing From EMKT.com.cn industry has implemented many years of 360 degree shooting and Exhibition skills, showing the model room 360 degrees from different angles.
The front, side and back of clothing should be best demonstrated, so that consumers can judge whether the front face is too fat and whether the side is too big or too long.
On the other hand, there is a special design on the clothes, aiming at a clear close-up to attract buyers' attention.
If you have studied Taobao's shop with diamond credit, you will find that a commodity in a shop selling goods usually has 10 or so different photos to show, including different kinds of clothing display, such as models wearing, not wearing, and placed on the floor. This is almost a criterion for selling goods online without selling goods.
If a shop sells goods, I can see it now.
Collocation can be increased.
Selling
If the clothes sold are in the same color with 2~3, they can be added together to make a sale.
If jacket, trousers, shoes
collocation
Good, can increase the appearance of commodities.
Matching shooting is one of the highlights of adding sales.
Another skill to increase sales is text, just like health product packaging. The function of the product is not outstanding. Can we let consumers take the place of a code sign at a glance.
Online products also have their own rules for increasing sales. For example, for clothing size, the "Tokyo dressing" can clearly indicate the size of the tile, the size of the opening, even the size of the hem and cuff width. Such a good sell, almost 100% of the netizens passing through the clothes shop in Tokyo, can't help buying the order.
This is the first online store in Taiwan and Mainland China.
clothing
Online shop believes that the most important competitiveness of a product is its shooting and size description, and the two are the main elements of selling.
Marketing is selling. This is what Guangdong health care product king Fu Yu said in his book "marketing decryption".
Where does profit come from not selling? Only selling goods can truly reflect the professional nature of marketing.
Not too many elegant marketing terms, selling is vulgar words, is indeed the most practical marketing terms.
And the packaging image of selling is selling. Online selling has become a knowledge. Those who succeed in marketing in the traditional industry will be pformed into an era of selling competition in the next 3 years.
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