Tips: Understanding Customer Demand And Increasing Performance

Because the economic conditions are different, each customer will make a price acceptable to himself according to his own conditions when he chooses clothes.

Of course, in addition to a particularly generous and ostentatious person, the purchase budget for ordinary customers is definitely a sensitive topic. No one wants to look shabby in front of others.

So customers generally don't want to tell them directly what price they need.

Some customers feel that if they disclose the purchase budget, they will be willing to give up the bargaining space, and worry that the initiative of purchasing the price will harm their vital interests.

Because of the subtle psychology that these words can not convey, if the clothing store's shopping guide directly asks questions related to the budget, it will make the customers feel that you are doubting his economic strength, not only can not understand the needs of customers, but also may directly interrupt customers' desire to buy clothes.

Usually, the following three questions are inappropriate:

Shopping guide 1: how much money do you want to buy?

(too direct and impolite, customers can hardly open their mouth if they want to buy cheap clothes.

)

Guide shopping 2: what price clothing can you accept?

Let customers think you despise him, and doubt his economic strength.

)

Shopping guide 3: tell me the price you can accept, otherwise I can hardly recommend the appropriate clothes for you.

(complaining and forcing customers will make customers feel uncomfortable.

)

So directly asking customers' purchase budget will make customers resentment, but if we do not know that the customer's purchase budget will lead us to not know the situation clearly, we will introduce our customers over the budget or clothes which are much lower than the original budget, wasting their time, and even forcing customers to go through the invisible towel.

This seems to be a very thorny problem.

Focus on fashion retail first micro community [clothing retail display]

Then, how can we solve this contradiction?

This requires

Using clever questions, we can understand the customers' purchase budget from side to side. For example, we can ask customers about the quality requirements and what occasions to wear.

The following two shopping guides are done very well:

Shopping guide 1: beauty, your clothes.

and

Are there any special requirements?

This kind of question will make customers feel valued and respected.

)

Customer 1: No.

Shopping guide 1: I feel that you are a very home-based girl. The clothes you wear at home are generally very casual. The T-shirts here are pure cotton, which is very comfortable to wear. Even at home, they are also very expensive, and the price is more affordable. Dozens of pieces can be bought.

Shopping guide 2: you see, because there are so many kinds of clothes in our shop, in order to save your time and introduce you in a specific way, can you tell me your special requirements for clothes?

Customer 2: the rest is nothing, but it must look good, because I bought it for work.

Shopping guide 2: wear a professional suit at work is the most reliable, but for your lovely temperament, a rigid business suit will be quite old, so those designs that are quite new and lively are more suitable for you.

Do you think that set is suitable for you? That is the best seller in our shop. It is bright, lively and not serious.