Zhao Feng: The Internet Brings New Business Models.

Recently, in an interview with reporters, Zhao Feng, general manager of the 361 degree brand communication center, was full of emotion to tell himself that when he saw "dear", he was shocked by his heart.

The film focuses on a very special but surprising number of children in China: children being abducted and sold.

Statistics show that there are 200 thousand children lost and abducted every year in China.

In the process of viewing, we will not only be moved by the story, but also be surprised that in such a modern society with advanced technology, there are still a lot of "dark corners" which are not illuminated by technology.

Even in today's highly developed era of information technology, the city is full of cameras, the Internet connects every terminal and personal cell phone users, but the child may lose sight of it at the moment of being lost or being abducted, and there is no information of spider thread or trace.

In view of this social phenomenon and the worries of young parents, can traditional enterprises and Internet Co work together to solve this pain?

Zhao Feng shared 361 degrees with Baidu launched the intelligent anti lose shoes for children, this shoe will not be as conspicuous as smart bracelet. Shoes on the dress for parents and children is a necessary option instead of an option, shoes can be designed to look good, let the children like it, and then add the Baidu based on Baidu map, cloud storage, data acquisition and analysis system integration, open the smart phone, the child's location information can appear on the parents' mobile phone in real time, so that parents can rest assured.

In addition, Zhao Feng believes that this cooperation with Baidu is not only to create new intelligent products through innovation and technology, but also to build safety for our lives.

At the same time, it can give some inspiration to many traditional Internet companies who are anxious about Internet pformation and pformation.

Today, a lot of traditional enterprises are facing a dilemma. The market environment that they are familiar with has changed, and even the rules of game between users and consumers, the way of communication that they are good at under the line has been disrupted by the Internet, mobile Internet and other new technologies. Zhao Feng said: "in this era of connecting everything, what traditional enterprises lack most is the ability to connect users, and the lack of continuous and effective communication with users".

Traditional enterprises want to get rid of Internet anxiety and complete the pformation of the Internet, which is not easy. This involves many changes that can be completed in a short time, such as human resources, technical barriers and network services. The cooperation form of 361 degrees and Baidu can be a good example for traditional enterprises.

The digital platform with the advantage of technology and big data can provide traditional enterprises with an innovative technology interface. The two sides jointly develop and produce products with internet thinking, and find ways to communicate with consumers through product and continuous communication with users.

Zhao Feng said, in the past, enterprises have been emphasizing.

To some extent, self appeals and expressions ignore the user's feelings and real needs.

From the era of industrial 3 to the era of industrial 4 marked by the mobile Internet, one of the most important changes is that the whole business value system is centered on users, and enterprises need to fully understand and meet the needs of users.

Then, what is the real demand of users? How do we perceive it? Is the information conveys by the brand interested in the users? To solve these queries, we can not do without the analysis of big data.

Because of this, the demand of traditional enterprises for digital partners is far more than the basic level of media delivery. If we can share the large data of the cooperation platform and share the data bonus with the Internet with the Internet Co, it will provide more constructive help to the traditional enterprises in the user insight, market promotion and product development.

The integrated processing and analysis has a relatively high technical threshold for traditional enterprises. Therefore, Zhao Feng said that we need to cooperate with a strong digital platform like Baidu.

In 2014, 361 degrees and Baidu jointly established the "big data innovation laboratory", Baidu opened the database, and provided a series of

Mining tools help 361 degree to fully understand consumer needs and understand market conditions better.

On the basis of data mining, 361 degree can develop products based on user needs and promote them in a more close manner to consumers.

In addition, Zhao Feng believes that the cooperation of smart shoes is not just a product level cooperation. This is just a starting point rather than an end point. In the future, there will be many business models that have been thought of but not done in the future.

For example, next, in addition to intelligent anti lose shoes, 361 degrees will also establish Baidu's cloud files with Baidu, so that through intelligent anti shoe throwing, in addition to positioning the child's location, in fact, it can also get children's weight, the correction of children's walking posture, and the data of child Zi Jiankang can be recommended to parents through an effective digital platform.

This is equivalent to helping parents set up a digital archive about children's growth and health.

In addition, this platform can also join social factors and become a comprehensive digital platform connecting intelligent terminals.

The revolutionary changes in the sales channels resulting from this will be possible based on the market development of the new derivative products of smart wearable products.

Zhao Feng said that in the era of pformation and pformation, traditional enterprises need to make early decisions and decisions about the changing and future possibilities. They need to embrace new technologies more quickly, update business concepts, and find new ways to connect with users, so that enterprises can really take advantage of the Internet.