Location Of Clothing Store: Popularity Is Not Equal To Making Money.

The choice of floor shops is mostly fashion or fashion casual wear. Sometimes, some people who sell formal clothes are also used as floor shops. However, careful observation reveals that their business is often very cold.

Site selection needs attention. In fact, many friends also know that there must be considerable passenger flow. For example, the North Street of Xidan in Beijing, the passenger flow is flourishing and the popularity is full.

Is that enough?

All right? Not exactly.

Some areas, such as the CBD area of Beijing, have many people, but the resources of the floor shops are scarce and the rent is expensive. After the local passenger flow is mostly for the working class and for the office workers, such as the salesmen of the express company, the restaurant takeaway staff, etc., they may not have time to roam, or there is not enough.

The ability to make business in such areas is difficult.

There are also a group of areas, such as Wangfujing, which are famous and prosperous, but many clothing operators are shouting at a loss. Why? After analysis, we can find that in such areas, there are many foreign guests, and they go to Wangfujing and other areas.

It is often the first choice to buy products with Beijing characteristics. Generally speaking, clothing products can not meet such demand. At the same time, because the rents of such commercial circles are generally high, it also causes a significant increase in the operating costs of merchants.

There are also some businessmen who have chosen the popular floor shops, and the tourists are mainly from the local area, and the purpose is shopping, but the business is not ideal. What's the problem? After analysis, the main problems come from two aspects: first, the competition is too intense, and the number of merchants who are similar to quality, similar quality and similar brands are in row and row. The result is that the scene is very lively, but sales can not be satisfied. Two, positioning errors, such as some high-end brands, most potential consumers are senior white-collar workers or even gold collar workers. They generally do not choose to go to the shops, especially the street shops like Xidan North Street which are very popular and the customers are mostly 20 years old or so young people.

There are also some businessmen who mistakenly believe that setting up shop in some high-grade business district can establish brand, and the result is blind shop, which makes shops scarce and business dismal.

Generally troubled business is often the result of disorderly competition leading to the rent level changes, eventually causing the decline in operating profits.

Another situation is that major changes in urban planning have made the street shops hard to deal with or are facing the danger of demolition, or the streets have become so cold and clear. So we should fully understand the future city planning and attach great importance to them before choosing the lessee shops.

In the early stage of research, businesses need to pay attention to the following data:

1, people flow; 2, age structure of passenger flow; 3, occupation structure of passenger flow (including income status); 4, store width and depth; 5, traffic condition; 6, competitor status; 7, calendar weather conditions; 8, municipal planning.