Tongzhou'S "Big Mac" Fill In The Blank.

Last November 29th, Wanda Plaza, Tongzhou, Beijing, was officially opened.

This Tuesday afternoon, the reporter went to visit.

The shopping center has 5 floors, 100 thousand square meters, 3 floors underground and 120 thousand square meters, and Wanda Group integrates intelligent technology into the project.

In underground parking lots, equipped with intelligence.

It can reserve parking spaces, search for car navigation, pay parking fees for mobile phones, and even have special charging piles for Tesla cars.

When entering the mall, by entering the phone number to get the verification code, you can use the mall WiFi free of charge and become a member. Then you can get discount and preferential information from the cell phone, and you can also eat the "row number" for a long distance.

Tongzhou

The top is all glass plucent design, and shops rise in a circle.

Wanda Plaza, Tongzhou, as a model store in Wanda Plaza, China

Wanda Baby King, big player, big singer, Yonghui supermarket, Wanda film city six main stores, catering, children, amusement parks and other experiential formats become help.

Mr. Wang, who lives in Tongzhou, said: "this square has food, drink, play, music and shopping. Recently, I often hang around here with my family."

Although the reporters visited the same day is not a weekend, but the mall is also a crowd of people.

Yonghui supermarket gathered a large number of residents, mostly elderly people.

In Wanda Baby King and big gamers, mostly young parents play with their children.

Previously, Tongzhou has always been called "sleeping city", lacking a living atmosphere, one of the reasons is that business matching is relatively scarce.

Guotai department store, opposite to Wanda Plaza, opened in 2009. It is a large shopping center in Tongzhou. However, there are problems in department stores and formats that need updating and upgrading in Tongzhou.

Chen Yunfeng, Secretary General of the China Federation of economic and trade unions, said that Tongzhou now has a permanent resident population of 2 million, but it was previously a small-scale commercial project. The emergence of Tongzhou Wanda has filled the gap of Tongzhou's commercial shortage. Therefore, the opening of the business has been very popular, attracting customers from family consumption.

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"The trend of suburbanization of new shopping malls is becoming more and more obvious."

Davies, director of research and consulting department of the first Pacific Research Institute, said there were 8 shopping centers opened in Beijing in 2014, and 4 out of 5 new projects opened in December in the suburbs.

There will be 11 new projects entering the market in 2015, and the suburbanization of new shopping malls will become the biggest trend.

Insiders say that the suburbanization of the new shopping mall has filled the gap of the commercial development in the suburbs, and on the other hand, it is facing difficulties in attracting investment.

Some brands are worried about the lack of customers and unwilling to enter new shopping malls, while shopping centres attract tenants with preferential rents and subsidies. This makes the opening of shopping malls better, but also brings greater pressure for later operation.

Zhang Ying, managing director of Jones Lang LaSalle, Beijing and North China, said that the new shopping malls had better rental conditions. For example, Tongzhou's Wanda Plaza and Daxing Xihongmen gathered at nearly full rent signing rates, and the long Ying Ying Street, Chaoyang's regular business, also made a 85% signing rate.

In the homogenization competition, the most important concern is hung Kun Plaza, which is 15 minutes away from the shopping mall.

Hong Kun Plaza Shopping Center official said that 32% of the items were catering, 20% were supermarkets, 18% were children's formats, and the rest 30% were entertainment and shopping.

It is reported that Hong Kun has invested more than 1 billion 200 million yuan for the shopping center.