Nearly 90 International Brands First Entered Chengdu.

RET Rui Yide, recently released by the China commercial real estate research center.

In 2014, the retail business brand development report showed that Chengdu benefited from the rapid economic development, the vigorous development of the third industry and the increase of the consumption level of residents. In 2014, it became the top three cities of China's potential cities.

As of December 24th, there were 13 retail property projects in Chengdu, including international financial center (IFS), sunshine new industry center, Qingyang Plaza, and Kate Tianfu, which brought more than 1 million 630 thousand square meters of retail business area to the market, up 63.2%, up to 63.2%.

Fast fashion brand

Open stores to try cross boundary development

As a result of its expansion in Chengdu, as of November 2014, a total of 19 fast fashion brand stores were added to the total number of stores in HM. The number of shops opened first, followed by Muji and UNIQLO.

The US leisure apparel brand abercrombie&fitch and its sub brand Hollister entered Chengdu market for the first time, locating ifs and oceanic Taigu respectively.

The Japanese brand Muji, located in Ocean Pacific, covers an area of more than 3000 square meters. It is the largest flagship store that Muji has ever opened in the world.

On the other hand, under the increasingly fierce competition of fast fashion brands, HM, Zara, Muji and other fast fashion brands, besides opening stores further, drive sales through increasing the number of storefronts, and have crossed the boundary to open up home products and restaurants, aiming to increase sales through product diversification.

RET Rui Yide research center of China commercial real estate research found that Chengdu fast fashion brand develops rapidly. From the number of six fast fashion stores, Chengdu is second only to Shanghai (129) and Beijing (108) in the National City, and third seats (57).

As one of the top ten potential cities, Chengdu is an important market for fast fashion brands to expand their business in China. Chengdu's high-quality retail property projects have been available in large numbers to meet the demand of fast fashion brands. Chengdu people have a high degree of acceptance of fashion and fashion, except for fast fashion brands.

The number of immigrants in the country is also at the forefront.

Leisure and entertainment brand

A series of leisure brands are entering the industry.

Chengdu shopping center has gradually changed to experiential business, and the proportion of leisure and entertainment formats in shopping centers has been increasing.

Such brands have relatively low renting capacity in shopping centers, but they have a great attraction for customers by virtue of their unique consumption experience. They can effectively enhance customer shopping experience and develop new shopping favorites.

According to statistics, in the newly opened retail property projects in Chengdu in 2014, over 90% shopping centers introduced cinemas, almost standard shopping centers, of which 30% of the cinemas were equipped with IMAX rooms to enhance the viewing experience and enhance competitiveness.

The popularity of children's formats has not been reduced, and 69% of new shopping centres have children's amusement parks.

In the first tier cities, the most popular leisure entertainment brands entered Chengdu for the first time. The Singapore Art Bookstore PAGEONE and the creative Bookstore have successively settled in ifs and oceanic Taigu; the BELLE palace palace, a high-end cinema in Broadway, has also arrived in Chengdu, locating two shops in Ocean Pacific, Kate, and Tianfu. On the aspect of sports and fitness, the largest sports and leisure brand in Taiwan, China, was officially opened in ifs in November, providing a new choice for the people of Chengdu.