Hong Zhongxin: Corporate Profits Are Not Equal To Personal Wealth.

"Entrepreneurs in the process of creating wealth, do not focus on the temptation of material, always have a concept that enterprises earn every day is not equal to your personal wealth." In January 24th, at the annual meeting of "strong tyrants and fortune rich" jointly sponsored by men's strong suit and entrepreneurs, the CEO male Hong Kong menson hung on the axis of the competition. He made a speech entitled "micro power, big dream and big future", and shared his own experience on how to build a dream of creating wealth and perseverance and dedication.

At the beginning of 2014, Hong Zhongxin and Niu Wenwen were drinking tea in the office. When they talked about entrepreneurial ideas, they fell in love at first sight, and fell in love at first sight.

In 1980, Hong Zhongxin began to start his own business with his father. He began to make clothes from a piece of fabric, followed by school and did almost everything. Up to today, many of the costume technology standards of the powerful fighter still come from Hong Zhongxin's personal groping at that time. At the age of 20, Hong Zhongxin basically walked through more than half of China, including the first tier, second tier, three line, even four line cities and many townships. On every business trip, Hong Zhongxin saw some of the most truthful states of grass-roots wealth making people walking alone. They all felt deep emotion and hoped to do something for them. It is precisely because of this mutual sympathy of the psychological process and value thinking that Hong Zhongxin and Niu Wenwen were able to get acquainted with "knowing each other and love each other", and thus collided with the idea of creating the "power monopoly".

RBA's men's wear was founded in 1980. It was very hard to start. At the very beginning, each garment had only a few cents in profit. It was very likely that the style was not right, and it should be paid 3 to 5 yuan. The main reason is that information was very blocked at that time and traffic was very inconvenient. In 1988, Hong Zhongxin, 19 years old, came to Shanghai to stay in the Changning District Federation of Commerce and industry for a year to buy fabric. The room charge was 19 yuan per day. This year's experience in Shanghai has made Hong Zhongxin's personal business vision "unprecedented expansion".

During this period, Hong Zhongxin went to a factory in Shanghai to buy Fabrics, accompanied by friends to go to the ancient town of Zhouzhuang. After arriving in Zhouzhuang, Hong Zhongxin felt very shocked. So many "the richest businessmen in China, the most famous statesmen, scientists and writers in China, were born in such a small town." And when he thought of the Jinjiang town where he started his own business, the neighbors were also surging. Wealth creation But it often requires a little money, an inch of land or even a cup of tea. Later, many times in Zhouzhuang, Hong Zhongxin gradually realized some of the reasons, "to a large extent, the difference in cognitive pattern."

At that time, Hong Zhongxin made up his mind and had the right opportunity in the future. When the conditions were ripe, he must go out of the original place of the enterprise, step forward to Shanghai, and strive for a higher development for the enterprise in a larger pattern. By 2007, Hong Zhongxin thought that the opportunity to go to Shanghai was maturing, and she studied with her elders, partners and teams about when to go to Shanghai, how to Shanghai, and how to do Shanghai. "The most difficult part is self change. The most important thing is to figure out what to face, what to get, and where to go in the future."

Hong Zhongxin said that the brand idea of "power bras" is "to provide jackets leading business casual men's clothing for their rich communities, and become their dress housekeeper". In fact, it is also very simple to understand, that is, "provide clothing that brings trust and respect for the group of entrepreneurs who create wealth, and provide them with the most suitable collocation and service." He pointed out that the idea of JP is to make a simple enterprise, and the "power and wealth creation" is also a simple platform. This is also related to Hong Zhongxin's feelings and dreams. "A man, an enterprise, an organization and a brand is the same. To be simple and not complicated, it is to stand on top of the world and talk about it."

Combined with personal wealth creation experience, Hong Zhong Xin At the scene, I also shared the two sentences that I have always regarded as the foundation of my career.

The first sentence is "the right way is the vicissitudes of life." He said that both the traditional industries and the surging mobile Internet emerging industries need to be down-to-earth. They must sell the goods to the right people and sell their products to the right people. In short, it is always studying products and markets.

The second sentence is "to have a temperature in life, to do something with a sense of touch". The so-called temperature, that is, as a entrepreneur should be based on the respect of empathy, whether it is to do business or with the team, should be in a simple and serious while keeping the warmth of the person, and have a sense of hand, simply that the entrepreneur should have the responsibility of taking the initiative, think of how to seek benefits for employees, dealers and suppliers, make them more simple, and more dignified work as a person.

At the end of the sharing, Hong Zhongxin pointed out that in the process of creating wealth, entrepreneurs should not focus on the temptation of material, but should study their products and study their own team. He frankly told the scene's rich people that he had not bought a flat house outside his hometown until the company moved to Shanghai. But now he has been in Shanghai for five years, and he bought a house in Shanghai because of his children's need to go to school. Because he believes that as an entrepreneur, there must always be an idea that "every day a company makes a profit is not equal to your personal wealth." Powerful fighter The vision is to be a century old shop. In the past one hundred years, there will be many crises coming from macro and micro, external and internal. We must have sufficient reserves to pay for these crises. "We need to have sufficient resources to keep fifth tyres, spare tire, for the car that keeps running."

A simple idea is Hong Zhongxin's Creed. He believes that, as a successful and wealthy person who has a certain foundation and accumulation, the so-called social responsibility is not simply a donation, charity, but more importantly, he can help many many like-minded young people and entrepreneurs in their power. They are lonely, impetuous and depressed. They should give him the chance to start their own business and teach them to earn their own living. This is also the original intention of the founding of the "power monopoly".