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    China Has Become A Big Consumer Of Fur Clothing.

    2015/1/28 15:25:00 37

    FurClothingConsumption

    Thousands of miles away from the Ukraine crisis, the mink farmers in Shandong Zhucheng have lost the two largest fur market in Ukraine and Russia.

    The largest domestic mink breeding enterprise in China, which accounts for 1/4 of the total number of mink slaughter and 1/8 of the world's total, is specialized in special forest animal breeding cooperatives (hereinafter referred to as the "big forest cooperative"), and this year's export volume is even zero.

    May is the time when marten farmers choose martens. However, with the price of marten in Copenhagen auctioned in February this year, the enthusiasm of selecting mink farmers has declined.

    Take mink as an example. In Shandong, Zhucheng, the largest mink breeding base in China, mink stocks decreased by nearly 20% compared with previous years.

    However, the great forest cooperative seems to be enthusiastic and busy in importing high-quality species of mink.

      

    China or the world's largest

    Fur clothing

    Consuming country

    Since 1960s, Carle, the famous fashion designer.

    Lagerfeld waved a pair of scissors without contraindications and split the luxurious fur into a hippie and futuristic style. After the shock of the whole design world, fur became an indispensable element.

    In recent years,

    Fur clothing

    It has been favored by more and more people.

    According to the China Leather Association, by 2015, the market volume of domestic fur will reach 16 billion 423 million yuan.

    China business intelligence network also predicts that by 2018, China will be

    Natural fur clothing

    The annual output will exceed 5 million.

    Zhu Xiaolin, media director of the International Fur Association's China Representative Office, told reporters that the latest data in 2014 showed that the value of global fur trade has exceeded $40 billion. According to the data from 2010 to 2011, the total retail sales of fur products amounted to 15 billion dollars, and China accounted for 1/4 of the total.

    According to relevant data, it is possible that China will become the world's largest consumer of fur clothing in 2015. "

    China's fur clothing market has a huge cake, which has spawned the development of China's fur animal breeding industry. Up to now, China's annual fur production has reached about 6 million, a considerable amount.

    However, by the late 2013, the price crash has been affected. From the second quarter of 2014 to the end of May, the price of mink has fallen by 10~20 yuan / Zhang, the raccoon skin has dropped 20~40 yuan / Zhang, the fox fur has dropped 20~70 yuan / Zhang, and the rabbit skin has dropped by 10~20 yuan / Zhang.

    Even the crisis in Ukraine, which is thousands of miles away, has brought huge impact to China's fur market.

    Enterprises "change species" aiming at international standards

    All along, due to the lack of standardized aquaculture industry, poor breed selection, poor breeding techniques, and inbreeding and lagging management, the quality and quality of domestic mink skin and

    international market

    The gap is very large.

    "The difference between the gross and the bad is ten thousand."

    Dong Jinyan, the backbone of the big forest cooperative, told the China Economic Weekly that farmers know that fur animals have a good environment for survival, and the fur quality they produce will be high.

    The best mink skin in the world is around 600 yuan, and we can only sell about 200 yuan.

    Sun Wan Hong, director of the great forest cooperative, said that after 1980s, mink has been able to enter the farmer's home. Compared with foreign counterparts, the farmers' scattered courtyard culture can not provide enough space for animals, and the backward skin technology also leads to low fur efficiency.

    In 2005, Sun Wanhong led the establishment of the special forest animal breeding professional cooperative in Zhucheng, providing unified services for community members, unified planning and construction, unified variety improvement, unified feed supply, unified disease prevention and control, and unified product sales.

    Intensification brings about 350 thousand yuan per household net income, and "good farmers earn 800000 yuan a year is also common."

    Sun Wanhong said.

    {page_break}

    The development of intensive mode from small-scale operation to standardized feeding and breeding equipment tends to be the only way for fur animal breeding in China.

    Zhu Xiaolin said that the emergence of large forest cooperatives such as the emergence of the past 10 years, developed countries in Europe, especially Denmark and Finland have increased export equipment to China.

    "It can be said that most of the intensive farms in China have reached the European standard."

    "Sustainable development of aquaculture links is the only way to achieve sustainable development.

    Fur industry

    The ultimate source of value is not small profits but quick turnover.

    In Sun Wanhong's opinion, paying no attention to the sustainable development of aquaculture links often brings economic losses, which is a bloody lesson for fur producers.

    "We have been integrating with mink farming in Denmark, and now we have a set of standards that combine Canadian and Danish experience and are based on our own reality."

    Sun Wanhong said.

      

    "Not only to sell fur, but also to do it.

    clothing

    "

    By the end of 2013, the great forest cooperative has made a surprise choice for the industry. When the international market is not good, 15000 fine breeds of mink will be introduced from Copenhagen charter aircraft in Denmark, and this work will last for 5 years.

    "We now have more than 50 thousand mink imported from Denmark, and we plan to breed 2 million in 5 years."

    When a lot of people looked at Sun Wanhong with suspicious eyes, he said that the price of feed has been reduced, and cooperatives are using this gap to breed.

    "In fact, every industry and every enterprise has its inherent laws of growth and development. From the outside, the pace of industrial development has slowed down, but this slowdown is aimed at better entering the next round of rapid growth."

    Sun Wanhong said, "the price of mink is generally three to five years of ups and downs, so after 35 years, all of our mink have been successful."

    Zhu Xiaolin told reporters that China's fur was originally used for export, but now it has been more used to meet the needs of the domestic market.

    Data show that since 2005, the share of China's fur exports has declined all the way, from the peak of 80% of total output to exports, down to 14% of 2012 for export.

    "Consumers in China's two or three tier cities have bought 86% of China's own fur."

    Zhu Xiaolin said.

    Some experts said that although the world fur industry processing center and consumer center are moving to China, due to the development history and the quality of products, fur clothing is becoming more and more popular.

    First-line brand

    Still in foreign countries, domestic related enterprises can only act as passive receivers of price, earn limited processing fees with low profit export orders, and seriously squeeze industrial profit margins.

    "We will not only sell fur, but also make clothes."

    Sun Wanhong said that in addition to improving fur quality, their technology and design have been greatly improved in recent years. Therefore, the cooperative is relying on previous accumulation and is preparing to build a garment industrial park.

    "Increasing the content of science and technology, increasing the added value, and combining the fur culture with the environment perfectly is an innovative move ahead of the whole country."

    Sun Wanhong said.

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