Kate Spade Attaches Great Importance To The Chinese Market Of Concentrated Fire In The Mainland

As an American fashion

Ate Spade's secondary brand, Kate Spade Saturday, is popular with young people for its lively, fashionable avant-garde design and below the 50% brand price of the main line brand.

And Jack Spade as Kate Spade's men's wear brand, also has 22 years of history.

However, Kate Spade recently announced that Kate Spade Saturday's 19 stores and Jack Spade's 12 stores will all be closed in the first half of 2015.

Product lines will be merged into shops such as Kate Spade New York.

"Kate Spade will grow into a company valued at $400 million," said Kate Leavitt President Spade Craig Leavitt. "The purpose of this move is to further speed up brand building, clear positioning and show the greatest potential of Kate Spade to the public."

On Friday morning, Kate Spade rose 10%, and the company expected to lose 32 million to 39 million of the store's shutting down.

Founded in 2013, Kate Spade Saturday was loved by a large number of young urban girls after its birth. In its glorious era, it had 80 stores in the United States and over 100 shops in overseas markets, which exceeded Kate Spade New York.

However, Kat

There is a dilemma in positioning: this side card designed to bring pleasure to young workplace women is often criticized for not meeting the design style of Kate Spade.

In addition, Kate Spade is famous for its leather bags, but the Saturday, which is full of colourful clothes, is not able to contribute significantly to accessories.

In the last quarter, Kate Spade argued that the weak sales and overly aggressive sales of the Saturday series had hurt the company's overall profits and share prices.

Some analysts say more straightforward. Kate Spade Saturday, despite its excellent performance every year, attracts all the young girls who like Kate Spade but can not afford their main brands. This is not an optimistic thing for Kate Spade's own brand building and long-term development.

Kate Spade, as a young company, believes that this is also a long-term vision.

This response sounds ambiguous, but in addition, Kate Spade official declined to comment more on the future of Kate Spade and Jack Spade.

Although Cr

This is not a hasty decision. In October 2014, two months before the news, Kate Spade Saturday just opened a new store.

This new store, like all Kate Spade stores, has attracted a large number of customers since its opening. No one would have thought that two months later, all the Saturday shops including this one will become history.