Peixian Trademark Registration Has Been "Blowout" Growth
A brand brand is set off by the major private enterprises in Peixian
declare
Tides.
At present, the county has added more than 400 registered trademarks, and has more than 1600 registered trademarks in China.
Among them, 2 newly declared well-known trademarks are expected to achieve the "zero" breakthrough of the famous trademarks in our county in April this year; 4 new well-known trademarks have been identified, and the total number has reached 14; 12 new well-known trademarks in the city have been identified, and the total number has reached 40 pieces, and the "blowout" growth of all trademarks in the county will form a strong brand effect and effectively enhance the core competitiveness of the private enterprises in our county.
It is one of the 500 largest beverage manufacturers in China, and is the backbone enterprise of Jiangsu liquor production. Its annual production capacity is over 10000 tons.
On the basis of all the excellent products, the products of the series have won 9 excellent products, 1 excellent departments and 2 international gold medals, and their products are sold all over the country.
Well known trademarks are issued by the state, which have immeasurable impact on enhancing brand awareness and enhancing the market competitiveness of enterprises.
trademark
With strict reporting standards, the company has been awarded the famous trademark in Jiangsu for 8 consecutive years in the past 24 years, and has the qualification to declare the well-known trademark.
Liu Yong, deputy director of the Bureau of industry and commerce, said.
In the process of reporting the well-known trademarks of the enterprise, the Peixian industry and Commerce Bureau has followed up all along to track and guide all kinds of reporting difficulties encountered by the enterprises.
At present, the declaration work of the liquor industry has been carried out smoothly, and the preparation work has been completed.
Pharmaceutical industry
well-known trademark
The declaration is only a microcosm of the Peixian industry and Commerce Bureau's efforts to promote the brand strategy of the whole county's private enterprises.
In order to help enterprises implement brand strategy, Peixian industry and Commerce Bureau actively serves to guide trademark reporting, and takes the declaration enterprises as key support objects, identifies trademark liaison officers, arranges trademark instructors, conducts one on one services, assists enterprises to fill out declarations and related materials, and builds a group of strong and influential backbone private enterprises through the implementation of brand strategy to boost private economy.
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The non quantifiable factors of enterprises include information on the external environment of enterprises and internal resources information, such as industry information, enterprise product information, customer information, corporate social image information and intangible assets, human resources information, etc.
It is very important to standardize the scope of information disclosure and collect relevant contents regularly.
The information provided in the financial report should not only include information about the business performance and financial status of an enterprise, but also include information about the enterprise background and future projections.
In view of the changes in enterprises, the following non-financial evaluation indicators should be considered as the supplement to financial evaluation indicators: customer satisfaction; product and service quality; strategic objectives, such as corporate restructuring and management pfer; company potential development capability, such as employee satisfaction and retention, staff learning and training opportunities, team spirit, management effectiveness; innovation capability, such as R & D investment and its achievements, new product development capability, core technology, market share, environmental protection and social responsibility.
When analyzing and evaluating the financial status, business performance and development potential of an enterprise, combining the relevant financial indicators with non-financial indicators, dynamic indicators and static indicators, as well as tangible assets and knowledge assets data of relevant enterprises, can not only avoid biased evaluation of enterprises, but also have a clear understanding and understanding of the overall situation of enterprises, which is conducive to making correct decisions for external investors and business managers.
At the monthly mineral company economic activity analysis conference, financial analysis closely focused on production and operation, and concentrated on collecting data from the Steel Association and metallurgical mine association, and found that the competitive advantage of advanced mining enterprises, through the benchmarking with key technical and economic indicators of advanced mining enterprises, helped the business departments to find gaps and gaps, analyzed the causes of deficit units regularly, and conducted a business analysis of the main loss products, looking for measures and ways to reduce losses and turn losses.
In 2012, in order to reduce the unit consumption, the target rate of three rate and three consumption was formulated and included in the monthly assessment of the economic responsibility system.
The period of bad market environment is precisely the time for enterprises to achieve financial innovation. Financial management is promoted from simple accounting, integrated into production and operation, standing at the perspective of managers, looking for problems, making suggestions, changing to the direction of financial management with decision support and value creation, and finally achieving the goal of enterprise planning, identifying risks, guarding profits and creating value.
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